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Welsh Manufacturer Secures £4.2 Million Investment


Dailycer UK set to double turnover following major investment at its Deeside plant

A £4.2 million investment in a new hi-tech production line – which officially launches next month – is set to help breakfast cereal manufacturer Dailycer UK double its turnover to over £54m in three years.

Dailycer UK, which is based at Deeside Industrial Park within Deeside Enterprise Zone, produces own brand cereals and cereal bars for the UK’s leading supermarkets.

The investment and expansion – which was supported by £480,000 from the Welsh Government’s Economic Growth Fund – safeguarded the entire workforce and has already created fifteen new jobs, bringing staff numbers up to 154.

The investment involved the creation of a mezzanine floor and external extension to accommodate the new technically advanced cereal bar production line.

It will boost the factory’s production capacity to 5200 tons of cereal bars a year and discussions around new products are already under way with many existing and potential new  customers in the UK and Europe.