Showcasing the Best of Welsh Business

Welsh Firms Set to Embrace Apprenticeships for Marketing Roles


Media training company Sgil Cymru is searching for south Wales-based employers who want to expand their workforce through employing junior staff on an apprenticeship programme. Companies looking to hire new staff in marketing, communications or interactive media roles are encouraged to contact Sgil Cymru to find out how the Welsh Government-funded scheme can provide a pathway to industry for employees in entry-level roles.

From its training centre at Pinewood Studio Wales in Cardiff, Sgil Cymru has built up a strong reputation for providing high-quality training across the media sector, but is keen to stress that these apprenticeships can be delivered for companies operating across a number of industries.

Sue Jeffries, Sgil Cymru Managing Director, said:

“These apprenticeships are for media and creative roles, but aren’t confined to the media industry.  For example, any company with a marketing department could utilise the scheme to bring in junior staff, or a digital company creating online content could find a new member of the team through the interactive media pathway.”

Previous employers on the scheme include Golley Slater, Equinox Communications and Amplified Business Content, whilst the Future Generations Commissioner for Wales is currently recruiting for an apprentice role.

BBC Cymru Wales currently has twelve apprentices employed through Sgil Cymru.  Tom Morrey, Training Manager at BBC Cymru Wales, said:

“Sgil Cymru works in partnership with you right from the beginning – ensuring that the right individuals are matched to the correct jobs and the classroom training received enhances the apprentices’ workplace learning. I can say without hesitation, that BBC Cymru Wales success employing and retaining apprentices is only possible because of the comprehensive knowledge, support and delivery that Sgil Cymru offers.”

Visit for more information on the current apprenticeship offer.