A Welsh tech entrepreneur is urging injured athletes to start their recovery journey at the click of a button.
Malcolm Sloan has launched Sports Injury Fix, a website which connects sports people with therapists who specialise in specific types of sports and injuries.
And the website has been a runaway success with 1,900 professionals signed up to the service and more than 5,500 people using the platform.
Malcolm, a keen triathlete, also had the website shortlisted for prestigious Welsh business awards after speaking with an advisor from Superfast Business Wales.
“The sporting community is close-knit and this is evident on social media, which allows me to engage and offer value. For example, we use Facebook advertising to target runners because they have a high injury rate.
“Our activity on Twitter and LinkedIn attracts therapists to sign up. We can communicate with them directly, as well as indirectly by using relevant hashtags to engage in debate, or during and post major exhibitions like National Running Show in Birmingham.
“We’re also proactive at partnering with content creators to ease our workload while still offering our audience insight and expertise. For example, we have had a marathon runner write blog posts for the Sports Injury Fix website. They then share the articles within their networks, further enhancing the reach of our brand.”
SIF has also developed its own booking, customer notes, and payment software that seamlessly integrates with therapists’ individual systems.
“The software is a huge difference maker for therapists,” he added.
“There is no admin burden, availability is automatically synced with existing calendars, and it allows bookings to be made, paid for, and synced with existing calendars in real time. It means they avoid duplicate bookings, get paid for no shows, and have more time to treat patients.”
Malcolm attended a Superfast Business Wales workshop on making the most of your website, as well as received a 1-2-1 from an advisor, and says the support has been incredibly beneficial.
“Superfast Business Wales takes the mystery out of digital technology and makes things possible. After the workshop, an audit of my website was completed, and the results and recommended changes were discussed through with me in detail,” he said.
“The advisor also suggested that I raise my profile by entering a number of coveted awards that support Welsh entrepreneurs and innovation. And I’ve been quite successful.
“I’ve been shortlisted for Digital Business of the Year at the FSB (Federation of Small Business) Wales awards, Innovation Business of the Year at Cardiff Business Awards, Best Tech Start-Up at the Wales Technology Awards, and Technology Start-Up of the Year at the Wales Start-Up Awards.”
Malcolm is now seeking investment to grow SIF even further.
“I want Sports Injury Fix to not only provide me with a full-time role, but to become the go-to place for finding the right advice and treatment, and to reduce the frustration of injury.”