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Welsh Eco Brand Howies Announces Newport Based Unify Brand Partnerships Sole UK Agents


Ethical clothing company Howies has announced the appointment of Unify Brand Partnerships as its sole UK agents, to help support further growth of their wholesale business.

Since restarting wholesale in 2016, the Welsh clothing brand now supplies to a mix of multiples and independents. They will rely on Unify’s team to build on that success. Unify Brand Partnerships will begin selling Howies SS19 fashion and active collections from June onwards, and will be targeting 20 new accounts for SS19.

Unify Brand Partnerships is a Wales-based sport and fashion agency and distribution business, representing a diverse range of brands. Unify employs ten full-time employees across their head office and external sales team and work with a number of leading regional sales agencies throughout the UK and Ireland.

Founded in 2004 by Damian Cooper, Unify was set up to represent and build solid long term relationships with brands and operate closely with their in-house teams. Working collaboratively to understand brand requirements, Unify aims to increase revenue and brand equity, whilst providing a first class level of service.

Howies Sales Director Ade Gunn-Wilson said:

“Wholesale has now grown to a size where we need a partner who can support our existing accounts, respond more quickly to new enquiries and approach new stores we’d like to work with. Damian and his team understand our brand ethics and they have the people who will increase our reach. On top of that, Unify is based on our side of the Severn Bridge. With consumers so focused on buying products that have an environmental story we are excited to be getting Unify’s support to seed our range into more stores.”