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Welsh Cosmetics Entrepenour Enjoys Benefits of Business Support Scheme


Make-up expert Jessicca feels Effect of business support scheme.

A Merthyr Tydfil make-up artist is in demand with celebrities across the UK who call on the services of an élite team established to work purely with VIPs. Among the clients of former Ysgol Gyfun Rhydywaun student Jessicca Pulman is songwriter Amy Wadge, who co-wrote worldwide smash hit record Thinking Out Loud with Ed Sheeran.

The 29-year-old has also worked on photoshoots for designers exhibiting collections at Paris Fashion Week, and her reputation as a highly sought-after bridal make-up specialist means she already has bookings up until 2017. Jessicca set up her business in 2013 and has been supported in getting established by a network of local experts put together by a Welsh Government initiative, Effect (Enterprise facilitation for effective community transformation). She is among a series of aspiring entrepreneurs in Merthyr Tydfil, Torfaen, Blaenau Gwent and Bridgend being advised by professionals from the private, public and voluntary sectors – with skills ranging from accountancy to marketing – to help develop their business plans.