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Welsh Cosmetics Entrepenour Enjoys Benefits of Business Support Scheme


Make-up expert Jessicca feels Effect of business support scheme.

A Merthyr Tydfil make-up artist is in demand with celebrities across the UK who call on the services of an élite team established to work purely with VIPs. Among the clients of former Ysgol Gyfun Rhydywaun student Jessicca Pulman is songwriter Amy Wadge, who co-wrote worldwide smash hit record Thinking Out Loud with Ed Sheeran.

The 29-year-old has also worked on photoshoots for designers exhibiting collections at Paris Fashion Week, and her reputation as a highly sought-after bridal make-up specialist means she already has bookings up until 2017. Jessicca set up her business in 2013 and has been supported in getting established by a network of local experts put together by a Welsh Government initiative, Effect (Enterprise facilitation for effective community transformation). She is among a series of aspiring entrepreneurs in Merthyr Tydfil, Torfaen, Blaenau Gwent and Bridgend being advised by professionals from the private, public and voluntary sectors – with skills ranging from accountancy to marketing – to help develop their business plans.



Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.


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