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Welsh Artisan Marmalade Brand Secures Deals with National Retailers

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An award-winning, mid-Wales based preserve business has continued its stellar run of success with several new contracts with some of the country’s biggest retailers.

Radnor Preserves, based in Caersws in the heart of Wales, is widely regarded as the maker of the world’s best marmalade.  Founded and run by Joanna Morgan, the company started life as a micro-business in Joanna’s kitchen in 2010.

Recently the brand launched with online supermarket Ocado, which will start to carry a range of Radnor Preserves’ acclaimed marmalades and preserves.

The Ocado collection includes the award winning Smoky Campfire Marmalade, Pink Gin Marmalade and Radnor Three Fruit Marmalade and new flavours Plum & Prosecco Preserve and Blackberry & Cracked Pepper Preserve.

“It has been a goal of mine to be stocked by Ocado”, says Joanna, “their buying team is really discerning and their ranges are second to none, so to see our products in the line-up is truly the fulfilment of a dream!”

In addition, last week also saw the launch of an exclusive Radnor Preserves gift box into Marks & Spencer as part of their 2018 Gift & Hampers Christmas collection.

Called ‘A Box of Three Delicious Radnor Preserves’, the tasty gift is available exclusively on the Marks & Spencer website and features Radnor Preserves’ award winning Pink Gin Marmalade, Clementine & Cointreau Marmalade and Raspberry & Crushed Cardamom Preserve, all of which are presented in a gold embossed red box.

“As customers’ shopping habits are changing, it is important for us to meet their demands and make it easy for them to buy our products online”, says Joanna, “our customers can now order their favourite Radnor Preserves via Ocado, the online supermarket, and our gift boxes from M&S’ website, and receive delivery straight to their door.”

The Ocado listing and Marks & Spencer launch capped a milestone month for Radnor Preserves, in which it was also honoured at the Great British Food Awards, where its Pink Gin Marmalade was judged the overall winner in the Sweet Preserve category.

Featuring pink grapefruit, Brecon Botanicals Gin and a splash of Angostura Bitters, the Pink Gin Marmalade is a true testament to the artisan skills that Radnor Preserves champions, leading to the title the “Alchemist of Preservers”, coined by the Head Buyer at Selfridges.

Judged by author and food writer Rosie Birkett, she commented:

“I love this unusual twist on classic marmalade that cleverly emulates the flavours of pink gin. The deep bitter notes of the grapefruit are perfectly balanced by the sweetness in the marmalade – it’s fabulous on buttered toast.”

The award is the latest trophy in a portfolio of over fifty awards that the brand has won for its artisan products, including several plaudits at the recent Great Taste 2018 Awards in September, where new flavours awarded Great Taste stars include Bara Brith & Rum Marmalade and Strawberry & Rose El Hanout Preserve, a modern twist on a traditional Strawberry Preserve. The brand was also recently honoured as one of the Top 10 Artisan Food Producers in Olive Magazine.

In addition to this latest success Radnor Preserves continues to make a splash on the UK food and drink scene, most notably with a recent invitation to have a stall at Borough Market, the world acclaimed London food market, where the waiting list is normally three years.

“From November we will have a regular weekly presence at Borough Market,” says Joanna “I’m really looking forward to introducing our innovative products to the discerning customers at London’s best food market.”

Further recent deals include a listing of 20 product varieties with the prestigious Caviar House at its stores at Heathrow Airport (Terminals 2, 3, 4 and 5) and Gatwick Airport.  And, following a successful pitch at Hospitality & Catering Expo’s Innovation Den at the Celtic Manor this summer, Radnor Preserves will soon be supplying the influential catering group CH&CO, whose clients include the Historic Royal Palaces.

The successes of the last few months are an impressive evolution considering the company’s beginnings when former theatre producer Joanna lived in a remote cottage, with no electricity or road links. Her passion for gardening, particularly growing fruit and vegetables, developed into a love of preserve making, as without electricity she had no way of freezing her precious bounty to stop it going to waste.

Preserve making quickly became a way of life for Joanna, who abides by a time-honoured tradition of capturing time and catching seasons. Everything is hand-made, and even the marmalade citrus peel is hand-cut. And Radnor Preserves’ location in the heart of rural mid Wales provides Joanna with all of the inspiration and passion to continue to develop her brand, and innovate with her pioneering blend of ingredients and flavours.

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