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Welsh Agency Uses Famous 90’s Hit To Promote Local Business


Make It Sticky Advertising has launched an all new radio campaign for South Wales’ very own

The welsh ad agency used a revamped version of The Outhere Brothers classic 90’s hit, ‘Boom Boom Boom’ to produce a suite of commercials highlighting the many advantages of using – from the 60-second decision, to being able to drive away the very same day.

Marketing Manager, Jac Bowen, said

“The Make It Sticky team have been with us since the launch of and we saw no reason to change a winning formula. We can’t wait to see what they come up with for the TV commercial!”

Creative Director of Make It Sticky, Tim Orr, commented,

“Rewriting the lyrics and getting our musicians to change the composition was all part of the fun of producing an effective piece of work. Our philosophy of always creating very sticky, very memorable advertising that stays with you really stands out on these commercials.”

You can catch the first in the series of commercials on radio stations throughout Wales, or take a listen at


Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.


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