The Media Angel are the only Welsh agency shortlisted in not one but two categories. ‘Media Planning or Buying’ and ‘Advertising Campaign’ both for their work with Swansea University for their June Open Day Campaign 2018. The campaign generated a 30% increase in Open Day registrations in 2018 exceeding the 10% target, over delivering by 200%.
The Drum Marketing Awards celebrate the best marketers and campaigns both nationally and internationally. Open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies, The Media Angel are proud to represent Wales against some of the UK’s largest brands.
The Drum Marketing Awards are one of the industry’s most sought after accolades and have many prestigious judges such as Sarah Kiefer (Director of Business Marketing at Spotify), Tatiana Piccolo (VP of Global Fragrance at Avon UK), Victoria Needs (Director of International Marketing at Sony) and Charles Allen (Head of Marketing at Arsenal Football Club).
In the ‘Advertising’ category they are nominated alongside campaigns for Vodaphone, Swinton Insurance, Sky Betting & Gaming and Samsung. In the ‘Media Planning or Buying’ category they are nominated alongside Fox Sports for the FIFA World Cup 2018 and Volkswagen UK.
The Media Angel created a multi-faceted campaign for Swansea University which utilised a broad range of media to engage with 18-21-year olds including; TV, digital and various outdoor platforms to name a few.
The award ceremony will be held in London in April where the winners will be announced.