Showcasing the Best of Welsh Business


Wales Says ‘We Do’ to Buddymoons


For millennials in Wales, it’s mates before dates as the trend of friends joining traditionally two-person occasions becomes increasingly popular.

Research from Pingit – an app that allows for fast, easy payments and bill-splitting with just a mobile number – reveals that when it comes to pivotal life moments, sharing has replaced pairing. Nearly 56 per cent* of millennials from Wales have been on or would consider a ‘buddymoon’ and a further 43 per cent say they have more fun with a wider group of friends and family than with their partner alone.

The millennial mindset of ‘the more the merrier’ has been a trend in the making – with almost 47 per cent stating they are more likely to holiday with friends than they were five years ago – and applies to other cork-popping occasions.

23 per cent of people in Wales have now been on ‘hag’ and ‘sten’ dos, where both the hen and stag parties celebrate together. Group anniversary celebrations (20 per cent) and ‘friendgagements’, where those getting down on one knee invite their friends along to experience it (14 per cent), have also become popular with those aged 18-35 living in Wales.

With a honeymoon costing an average of £3,630**, it’s no wonder some Welsh millennials are choosing to splash out with their squad to stretch every penny – regardless of the occasion. A canny 15 per cent believes they save money with a group booking and 11 per cent thinks bill splitting means they can order more and the cost is divided fairly. 15 per cent of those aged

18-35 in Wales also recognise that a group celebration may give them the chance to experience more expensive activities like renting a boat for the day.

Pingit released the findings to highlight the ways the app, with bill-splitting capabilities for up to 20 people, can help make group experiences even better, meaning that fun-seekers can concentrate on what matters – good times with their nearest and dearest.

The data revealed, for example, that letting loose with loved ones creates a special dynamic: 21 per cent state they have more of a laugh in a bigger group and 17 per cent says the conversation flows better than with just their partner. Over one in five (22 per cent) indicate that group experiences helps keep their relationship fresh and exciting.

Relationship expert Sam Owen said:

“Positive relationships have been linked to good health, happiness and longevity, and group activities can lead to a different kind of fun and adventure that we may not get from being in a couple. Being with a large group of loved ones is another way for us to benefit from what I call ‘people power’, namely harnessing the positive health and well-being effects of human-to-human interaction.”

Darren Foulds, Managing Director of Pingit, said:

“From buddymoons to friendgagements, the way we’re celebrating big occasions is starting to change. Group activities are more popular than ever and with everyone leading busy lives, it’s often hard to get the gang together. When we do, however, no one wants to focus on the logistics and who’s paying for what.

With Pingit offering a simple and easy way to split the bill, we can spend less time worrying about the budget and more time on making lasting memories.”


  • Buddymoons – a honeymoon with friends and family invited
  • Friendgagement – a proposal with friends and family invited
  • Sten/Hag do – a combined hen and stag party