A new breed of creative agency has launched in Wales providing clients across the UK with a ‘no-nonsense’ approach to modern marketing strategy.
J Squared Marketing in Cardiff Bay is already attracting the attention of big brand names in spite of its infancy thanks to the self- professed ‘straight up’ attitude of its founder, Josh Llewellyn-Jones.
The latest by-product of South Wales’ thriving start-up scene, J Squared is looking towards a target turnover in the region of £250,000 within its first year of trading. Talks around future collaboration with various household names are also ongoing, with J Squared looking towards the culmination of a very successful first year in business indeed.
Mr Llewellyn-Jones, a seasoned marketing professional with more than a decade of industry experience in tow, said:
“We are a straight up creative agency with innovative ideas and a no nonsense attitude to match, with a simple aim to provide our clients with real and tangible results.
“Partnership and collaboration have played a huge role in achieving this so far, not least with regards to the launch of J Squared alone, and we have seen first-hand just what the creative community surrounding us here in Cardiff has to offer businesses across the UK.
Mr Llewellyn-Jones continued: “J Squared is all about drawing on that expertise to help us achieve what we see as a very straight forward objective in every single case – which is simply that, when our customers succeed so do we.”
With clients including workwear specialist PK Safety and UK civil engineering company DT Civils on board, J Squared has been using its creative expertise to shake up current marketing practices for customers operating across the retail, manufacturing, consumer, engineering, IT and other sectors since its official launch last autumn.
Successes include the launch of a blockbuster movie trailer style promotional video created by J Squared that used drones to film above the Usk Valley and appears to feature the voice of Hollywood favourite Morgan Freeman, which generated such a volume of enquiries the campaign was temporarily suspended to give the client, DT Civils, time to deal with them.
Head of Digital James Darlington, who joined J Squared in March, says the video is a great example of how the agency strives to take an alternative approach to traditional marketing strategies and come up with ideas that are fun, creative and above all provide a tangible return on investment for the client.
James, who has more than 15 years’ experience as a digital professional, said:
“This is exactly what we mean by ‘no-nonsense’ – it’s nice to create a website for a business, for example, but it feels even better to be part of the team that goes on to ensure the ideas you have created make a real difference to the bottom line.”
Mr Llewellyn-Jones worked in sales and account management roles within the manufacturing, financial and pharmaceutical industries across Wales and the South West before J Squared Marketing officially launched in November 2015.