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Wales: A Country of Time-Wasters?


Over four fifths of 18-35 year olds in Wales say they waste some (72 per cent) or all (14 per cent) of their spare time and admit to spending almost a full day each week on social media and gaming.

Each typical working day 18-35 year olds in Wales spend: two and a half hours on the sofa; over an hour daydreaming; and an hour and a half gaming. Social media eats up the most time with 18-35 year olds in Wales checking their pages an average of seven times a day (Facebook: over an hour and a half, Twitter: over an hour, Instagram: an hour, and Snapchat/vine: an hour).

At the same time as frittering away all those hours the same younger generations have big dreams they want to fulfil but claim they don’t have the time. Nearly two thirds of 18 – 35 year olds in Wales would like to learn new skills and develop themselves (63 per cent) do something exciting and adventurous (51.5 per cent) and volunteer or help others (25 per cent) if only they had more time.

The research was carried out to support the British Army’s new Reserve recruitment campaign – A Better You – after it was identified that over two thirds of 18-35 year olds in the UK felt that the amount of personal sacrifice, of which time is a major factor, was too high.

In a move to tackle this barrier head on the Army is taking a bold new direct approach stating “Who’s got time for that? You do”. It aims to get people who may have not considered the Army to think again about being a reservist and realise that it’s not a huge commitment. With a time commitment from just 19 days a year, much of which is made up of short training evenings during the week, it’s a realistic option for a lot of people and that the rewards are huge.

On average 18 – 35 year olds in Wales claim they have an average of three hours spare each weekday but despite this in the last six months:

  • Nearly three quarters (71 per cent) of 18-35 year olds in Wales haven’t done anything adventurous or exciting
  • Over two thirds (69 per cent) of 18-35 year olds in Wales haven’t learnt a new skill
  • Over four fifths (82.5 per cent) of 18-35 year olds in Wales haven’t volunteered

Major General John Crackett, Director Reserves, said:

“The Army Reserve should be a top choice for all those wanting to make the most of their spare time whether that’s doing something new like parachuting, skiing, sailing or rock climbing, learning a new skill or be able to roll your sleeves up and help out in a humanitarian crisis, the Reserve has it all.

“Too many people in this age bracket are not considering the Army Reserve because of false stereotypes and misperceptions: from thinking they don’t have enough time to be a reservist to believing that they will have to join for a long time and it’s difficult to leave when the reverse is true.”

The campaign will be digitally led with all advertising activity driving people to a new campaign hub on the Army jobs website.

For more information about becoming an Army reservist, search Army Reserve.