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Volvo Named Tech Brand of the Year at Inaugural Car Tech Awards


Eager to spread the word of Volvo's latest digital innovations, we at Volvo Cars Cardiff were thrilled to see the group named as Tech Brand of the Year at the Inaugural Car Tech Awards. Recognising the best in automotive technology, the competition was judged by Carbuyer, the car review and advice service, as well as technology website;

Putting the spotlight on the pioneering Sensus technology, the win was influenced by integrations of the S90, V90 and XC90; Volvos new range of large premium models. Judges also placed focus on the all-new Drive-E powertrains; designed to offer efficient power using a mixture of advanced injection technology and electrification.

Stuart Milne, Editor of Carbuyer, said:  

“For years, Volvo has been synonymous with safety, but it is now becoming a tech brand in its own right. It'll use autonomous technology to ensure no one is killed or seriously injured in a new Volvo by 2020 – a remarkable goal. It has used technology to downsize its engines with no impact on performance, and has delivered a market-leading infotainment system in Sensus.”

Whilst the diverse nature of the current Volvo fleet was a talking point, the judges were equally as impressed by Volvo's vision for the future of driving.

“Volvo is still finding time to partner with Uber and bringing itself to the heart of Silicon Valley as a result. It's the blend of thinking about the technology of today as well as the tech of tomorrow that makes Volvo our Tech Brand of the Year” Milne continued.

The XC90 SUV won two further Car Tech Awards. It was awarded ‘Most user-friendly tech – over £25,000', while its phenomenal Bowers & Wilkins sound system was voted ‘Best audio system – over £25,000'.

Jon Bray, Reviews Editor at, said:   

“We were hugely impressed by the XC90's Bowers & Wilkins audio system that, while a significant investment for the buyer, betters systems costing far more. We also found Sensus to be a very effective tool to operate the car's many and varied functions.”

Excited to see share some of Volvo's latest inventions with the people of Cardiff, we at Volvo Cars Cardiff are running some wonderful offers and promotions throughout 2018. For more details, contact one of our expert team members today.