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Vegan Supplement Business Launched in Wales


Vegan supplement business, Plant Based Performance, has been launched in Wales by young entrepreneurs and directors, Owen Jandrell and Katie Cubbage.

The 24 year-old Jandrell launched the company alongside his partner Cubbage in February 2017 with the aim of providing products that would give vegans the knowledge and confidence that none of the products contained animal ingredients. According to the Vegan Society, there are currently over half a million vegans in the UK and stats show that it is currently one of the fastest growing lifestyle trends in the UK with figures expected to reach 1million in the near future.

plantCurrently based in Cardiff, both founders are vegan themselves and decided to start the company due to a lack of protein options available to vegans in the current market. Although there are protein companies who supply vegan products in the UK, there’s a lack of supplement companies that supply vegan products exclusively, helping Plant Based Performance find a niche in the market.

Speaking of the launch, Owen Jandrell said:

“We’re very excited to be able to officially announce the launch of Plant Based Performance as it’s been a long time in the making. Supplying products that are cruelty free is important to me and I’m keen to make people aware that the are other alternatives out there to animal-based proteins that can be just as healthy for you. In time, I want Plant Based Performance to become the go-to website for vegans whether they’re athletes or if they’re individuals who want to introduce more protein into their diet.

“My overall goal is to create a brand which customers can trust with the complete confidence that our products will contain no animal product ingredients. Personally I felt like this was the right time to launch a business and Cardiff is the perfect base to establish our business.”

Launched in February 2017 by Owen Jandrell and Katie Cubbage, the Plant Based Performance website provides products, recipes, health tips and news of the vegan food market. The company hopes to challenge more established protein companies in the UK by offering soy, rice, pea and hemp protein alternatives which are suitable for vegans and those who are lactose intolerant.

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