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Vale of Glamorgan One of Best Performing Areas in Wales for Tourism


New figures have revealed that the Vale of Glamorgan was one of the best performing areas in Wales for tourism in 2018.

Statistics produced by Global Tourism Solutions (GTS), an independent tourism research company that asses the economic impact of tourism, showed that the area grew by 1.5 per cent in the County compared to the previous year.

GTS have produced a STEAM (Scarborough Tourism Economic Assessment Model) report, which indicates during 2018 the Vale’s tourism industry was worth over £250 million.

Other measures such as total visitor days, staying visitor days, total visitor numbers, number of staying visitors and numbers of day visitors also all increased.

At Barry Island alone, there were an estimated 425,000 visitors, which was worth £16.2 million to the local economy.

Cllr Lis Burnett, Vale of Glamorgan Council Cabinet Member for Education and Regeneration, said:

“The Vale is a fantastic place to visit, whether that be for the beautiful scenery and beaches of the Heritage Coast, the picturesque rural villages or bustling market towns.

“As a Council, we have worked hard to make the Vale an appealing tourist destination and this report is proof that this effort is paying off.

“Significant investment in our iconic Barry Island resort has seen the promenade extensively upgraded, making this area an even more attractive place to visit.

“The Council recognises the importance of tourism to the economy. We organise and fund an exciting and entertaining events programme over the summer months, which supports the growth in visitors to the island.”