Showcasing the Best of Welsh Business

UWTSD’s Leading Digital Marketing Adult Learner Puts her New Skills into Practice


UWTSD’s Leading Digital Marketing adult learner Jenny Fox is already putting her new skills into practice.

As a mother, who juggles a busy role as the Event, Project and Community Officer with Carmarthen Town Council, whilst at the same time helping to co-organise a number of local charitable and other annual events, Jenny has also managed to undertake a university course taking advantage of the current range of opportunities to upskill herself under the GWLAD programme through the Wales Institute for Work-based Learning.

Jenny said:

“I have received excellent support and help throughout and I am so grateful and thankful for that. As a person in employment within Carmarthen Town Council it has been a different direction for me to traverse.  This obviously comes with its difficulties as I have never been a university student before”.

“I can honestly say that the staff have made me feel most welcome as a new student, I have had the very best of support from Carys Ifan my tutor and cannot praise the University enough for its constant consideration for all.”

The UWTSD’s Work-based Learning programme is run by a dynamic team who deliver a range of high quality, innovative bilingual learning opportunities for its diverse body of learners.  The Digital Marketing module run by GWLAD is very popular with people from various sectors and enterprises who want to make the most of the opportunity to develop their skills and have an impact on businesses. Carys Ifan, lead tutor for the course said:

“During the course students are introduced in detail to the various platforms available to market their businesses digitally and how to create an effective digital marketing strategy.  A lot of business people are nervous and unsure of what’s effective and what to use online and it’s been fantastic to see students grow with confidence from one session to the next and with the course running at different levels it’s accessible to everyone.”

Industry experts join Carys during sessions to further enhance industry links and current business trends as is customary to other GWLAD modules.  Jenny agrees that this input was beneficial to her experience –

“Having experts on hand to give advice specifically to your working needs and requirements has been amazing.  All questions and issues have been welcomed by the tutors, and as it is tailor made for the workplace setting all aspects of the course are specific to your own professional requirements. The relaxed, professional and very friendly atmosphere has definitely encouraged a smooth transition from workplace tasks to studying at UWTSD. The Leading Digital Marketing course seemed like an ideal way of being able to carry on working, (only four study days away from the workplace), and to improve my understanding of digital marketing. I now see digital marketing in a completely different light, can suggest options that save both time and money, and deliver a more professional service for the brand or event that I am promoting.”

The GWLAD project is enabling the University to work with a range of industries, adding value to businesses by developing flexible, responsive, accredited higher education programmes in areas such as Digital Marketing, Leadership, Mentoring ad Coaching, Finance and Business Planning, Project Management and many more. These programmes are improving skill levels, growing the knowledge economy and increasing productivity levels throughout the area.

GWLAD is an innovative project developing the skills of employees across South West Wales through the University of Wales Trinity Saint David’s Wales Institute for Work-Based Learning. Supported by the European Social Fund through the Welsh Government, GWLAD offers up to 70% funding for businesses and third sector organisations in Ceredigion, Pembrokeshire, Carmarthenshire, Swansea and Neath Port Talbot.

The work-based learning programmes start on a monthly basis where learning will be implemented into the workplace to make a real difference. Contact Kelly Morris at the University of Wales Trinity Saint David on 01267 225169 or [email protected] for further information.