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Traineeship Helps Transform Anxious Teenager’s Life


A previously nervous and anxious teenager has “come out of his shell” thanks to support from the Prince’s Trust and training provider The People Business-Wales.

Neil Jones, 18, from Boverton, Llantwit Major, has gone from staying in his bedroom playing computer games all day to becoming a valued apprentice at retailer Peacocks in Barry.

The turning point was completing the Prince’s Trust Team Programme

(Engagement) at the People Business-Wales. He progressed to a Traineeship Level 1 and within four weeks was offered an Apprenticeship with Peacocks.

Now Neil’s learning journey has been recognised as he has been shortlisted for this year’s Apprenticeship Awards Cymru. He will be competing to become Traineeship Learner of the Year (Level 1) at the prestigious awards ceremony at the Celtic Manor Resort, Newport on November 9.

The annual awards are designed to showcase and celebrate the outstanding achievements of learners, employers, tutors and assessors who have excelled in contributing to the development of the Welsh Government’s Traineeships and Apprenticeship Programmes.

Jointly organised by the Welsh Government and the National Training Federation for Wales (NTfW), the coveted awards are supported by media partner, Media Wales. The Apprenticeship Programme is funded by the Welsh Government with support from the European Social Fund.

Thirty star employers, learners and learning providers from across Wales have been shortlisted for the Apprenticeship Awards Cymru.

Whilst at school, Neil had ambitions of returning to sixth form, having achieved six GCSEs and a BTEC Level 2 Certificate in Applied Science, but changed his mind because of depression and anxiety brought on by bullying.

Hiding away in his bedroom, he became increasingly isolated from friends and family until his father encouraged him to meet a careers advisor, which led to the Prince’s Trust Team Programme.

Taking part in a community project and spending a day as a fire fighter helped build his team working, confidence and problem-solving skills, which made him interact confidently with others.

He is now a “valued, reliable and enthusiastic” member of staff at Peacocks and hopes to attend college to study business in the future.

“Working at Peacocks has made me more focused on my future,” said Neil. “I want to keep improving and face new challenges. I really feel like I have come out of my shell and I can look forward to the future.”

Caroline Morris-Hills, Barry centre manager for The People Business-Wales Ltd, said:

“The change in Neil from when he began the Traineeship programme to starting at Peacocks is huge. He has transformed into a confident, articulate young man with the drive to excel in his chosen career.”

Congratulating Neil on being shortlisted for an award, Minister for Welsh Language and Lifelong Learning, Eluned Morgan said:

“Apprenticeship Awards Cymru showcase the success of the Welsh Government’s Apprenticeships and Traineeships Programmes and the achievements of our star apprentices, employers, learning providers and trainees.

“Apprenticeships are a great way for individuals to gain valuable skills and experience while earning a wage and for employers to ensure their workforce has the skills to future proof a business.

“Increasing higher level skills and developing skills pathways that benefit the whole of Wales have never been more important.”


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


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