Showcasing the Best of Welsh Business

Tourism Leaders Welcome Prime Minister’s Walking Holiday in Mid-Wales


Tourism leaders in Mid-Wales have welcomed the Prime Minister’s decision to spend a short walking holiday in the region in the run up to Easter.

Theresa May and her husband, Philip, enjoyed a five-day walking break in Snowdonia, where they spent money in local shops and attended a Palm Sunday service at St Mary’s Church in Dolgellau.


Among the items she bought when shopping in Dolgellau were two sterling silver rings made by Barmouth jeweller Anna Hicks and Welsh slate coasters at the Celf Aran Arts shop in Dolgellau.

It’s believed to be the fourth time the Prime Minister, who is a keen walker, has stayed in the area, which is very popular with visitors from the Midlands and North West England.

She and her husband were among thousands of visitors who have escaped to the tranquil beauty of Snowdonia to recharge their batteries in the lead up to the Easter weekend. Dolgellau has welcomed several other celebrity visitors recently, including comedians Julie Walters, Greg Davies and John Bishop, to name but three.

Rowland Rees-Evans, chairman of MWT Cymru, which represents around 600 tourism and hospitality businesses across Mid Wales, said the region extended a warm welcome to the Prime Minister and her husband.

“It’s brilliant for the Mid-Wales tourism industry when someone as high profile as the Prime Minister chooses to holiday in the region,” he said. “Hopefully, the publicity associated with her visit will help to attract many more visitors this year.”

Sharon Peake-Jones, a MWT Cymru director who runs Pandy Isaf Country House Bed and Breakfast business in Dolgellau, said the Prime Minister’s visit was a great boost for tourism in Dolgellau and surrounding area. She stressed that there are numerous events held in the town during the year by local businesses.

“I have read that the Prime Minister loves walking, which is good news for us because Southern Snowdonia is an ideal place for walkers,” said Sharon, who is a keen walker herself. “Her decision to spend a holiday here helps to raise the profile of Mid Wales as a destination.

“We welcome visitors from America and other parts of the world and without exception they are blown away by Mid Wales. They love the diversity of the scenery – the coast, lakes and mountains – and everybody raves about the quality of the food.”

During a media interview earlier this month, the Prime Minister said:

“Walking in Wales is an opportunity to get out and about and see scenery and clear your mind and your thinking.

“We stay in a hotel and try to walk every day. Walking is about relaxing, getting exercise and fresh air.”

A spokesperson for Number 10 said: “The Prime Minister and her husband are taking a short UK break away from the office and are being briefed and updated as required. She is a regular visitor to Snowdonia to go walking.”

Another favourite area where the Mays enjoy walking is the Brecon Beacons. For more information about holidays in Mid Wales visit


Posted by:

Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management

Related Articles