The tourism industry in Newport remains on an upward curve, according to newly-released figures.
STEAM, an independent economic activity model which is used by all councils in Wales, has produced its visitor report for 2017.
It shows the visitor economy in Newport has almost doubled since 2006 and growth last year, compared with 2016, was 3.5 per cent – meaning the industry had a total financial impact of almost £397 million per year.
The number of overnight stays in the city last year increased by more than four per cent – with around 750,000 people spending one or more nights – despite the number of available hotel rooms staying the same.
The figures mean occupancy rates for hotels in Newport was high.
Integrated campaigns resulted in a high request ratio across the UK for the Newport’s consumer marketing guide and the city has also been successfully attracting group travel operators, a growth market in Wales.
Key events such as the annual Newport Food Festival and regional events, including the 2017 UEFA Champions League final in Cardiff, also helped to boost overnight stays and day visits.
Councillor Debbie Wilcox, Leader of Newport City Council, said:
“These figures are excellent news for the city and show we have a growing tourism sector making an important contribution to the local economy.
“Newport has a lot to offer with some fantastic attractions both within the city and within a short distance of our boundaries.
“With the opening of the International Convention Centre Wales next year, we can expect the upward trend of the tourism economy to continue.
“Work is progressing well on the new Mercure Hotel in Chartist Tower, also due to open next year, and I’m sure we will see more hotels following to meet the inevitable demand.”