On positive days I feel like I am capable of world domination with more creative energy than a 4-year-old eating Haribo. I can have the craziest of ideas, set unbelievable goals and start the most exciting projects and it’s on days like these that I feel the world truly is my oyster and I’m ready to show it exactly who’s boss.
However, it isn’t always so positive, and the creative fireworks tend to fizzle, revealing a slighter more sedated version of me. I can hit the wall through mental exhaustion and feel myself flat-lining like a golden retriever at midday.
As the tunnel vision sets in and enthusiasm can sometimes wane, I like to stop and look at my businesses objectively and think, what can I do today to re-energise my brands, and myself? What can I do that will reignite the impact we have and flip the way we do things on its head to take it to the next level? I also like the attitude of trying to Zig when others Zag.
If I’m truly honest, analysing and constructively critiquing my work can be challenging, yet inexplicably produces an array of positive effects.
It’s no secret that your business metabolism can get a little low or sluggish at times. It takes a lot of energy to keep the spark and continually strive for new levels of greatness. Inspirational slumps in business can be rough. But if you are committed to sticking with your dream through thick and thin, then I have some good news: it’s totally possible to rekindle the excitement you once had.
Here’s my formula of 20 top tips to set fire to your business in the best way possible.
FIND NEW WAYS OF BEING EFFICIENT
Sometimes it’s the mundane tasks that bog you down the most. Brainstorm the most efficient way to do the everyday things and see what processes you can automate. A good example of this could be employing a virtual assistant to manage the admin jobs you hate
SET NEW GOALS
Perhaps it’s already time to set new goals and refocus your energy on new projects. Write them down in a nice new journal or stick them to your wall in such a way that you can’t miss them as you sit down to work each day.
SCHEDULE AN INSPIRATION DAY
Every few weeks or so, I spend an entire day off to get some inspiration. I buy a new business book, read interesting blogs, tear apart magazines and draw many mind maps. Filling up your cup with inspiration can produce an instant spark and why not share this with your friends for feedback.
CREATE NEW CONTENT
Take some photos or plan a photo shoot for your brand, start a podcast, write a blog post. Share these on your social media platforms and let your audience know that you’re still alive and kicking.
INVEST IN YOURSELF
Go to an event, take a course, attend a conference and meet with your mentor or even consider a wellbeing retreat. Because, guess what you’re worth it.
EXPAND YOUR HORIZONS
Meet new entrepreneurs and get out of your own way. You can leverage off someone else’s energy, and undoubtedly, learn new things to open doors of opportunity.
SPRUCE UP YOUR WEBSITE
Freshen up your copy and your images. Make sure that your current site is a reflection of your current you. Never stop being creative and ambitious about your own business
REACH OUT TO OLD CLIENTS & CONTACTS
It’s likely you already know someone who can take your business to new and exciting places. Send them a newsletter, call them up and suggest a catch up over a coffee.
REFLECT ON THE LAST FEW MONTHS
Sometimes to move forward, it’s important to look back. Think through your last 6 -12 months. What has worked and conversely what didn’t? Be honest with yourself!
MAKEOVER YOUR SPACE
Your workspace needs to inspire you. Tidy up your desk, freshen up your wall, add a plant or play some happy tunes. This is your space make sure it makes you happy.
Book an Airbnb in a new place – have laptop will travel! I recently took a 6 day break to Palma and made sure my office was at the beach. A sea view can be just the tonic to reignite your creative thinking. Simply pack your laptop, journal and a stack of new magazines and you’re good to go.
TIGHTEN YOUR BELT
Revisit your finances and on-going costs. Are there subscriptions you no longer need, but are still paying for? Are there specific areas in the business that are bleeding money? Too many Spot the weak points and tighten up your ship.
SPLASH SOME CASH
Have you been dying to rebrand for the last 12 months? Consider allocating a small percentage of your turnover to take your brand to the next level and attract the people you’ve been dying to meet.
EAT YOUR DREAMS
Have a brainstorming session over lunch with your team. Reignite their goals, the company goals and reconnect with the vision. this could be the soul food your business so needs!
HIT REFRESH ON YOUR OFFERINGS
Refresh and promote your list of products and services. What skills have you learnt that you can now add to your CV? Which services do you feel aren’t working for you anymore? Might be time to kick some to the curb, or park them for now.
GIVE AWAY A FREEBIE
Create some hype with a competition and give away your best offer for free. Or even some concert tickets. Or collaborate with a complimentary brand that could offer a goody bag. People LOVE a good freebie.
UPDATE YOUR EMAILS
Those email auto-responders and sales copy are most likely due for an update. Go through your existing touch points and ensure they are accurately reflecting your current plans.
ASK FOR FEEDBACK
Get in touch with customers, friends, mentors, staff and people you respect to give you some constructive criticism. What are you doing that could be done better? Start there. You might be pleasantly surprised by the positive feedback. You don’t ask you don’t get.
SHOW YOURSELF OFF
Ask for client testimonials and create a checklist of those who have supplied and those to follow up. Add new testimonials to your website and take down those that aren’t so relevant anymore. Also this is the perfect time to ask for referral business.
TAKE IT ALL IN
Sit and breathe. Spend a quiet moment reflecting on all the things that you are truly grateful for. All the hard work you’ve put into your business is a necessary act to re-energise your business and your life.
Other Business Women in Wales share their tips too.
“Don’t be afraid to admit when an idea is not working. Not every idea of project you work on will be a success but it can drag you and your business down if you continue down the wrong road. Make the judgement and move on”. Joanna Fisher, Boss HR
“Change your routine. If you own the business you can design your own time line. Mix it up / you are not a cog.” Emma Jenkins, EJ Catering
“sometimes you need to stop to be able to start, you can’t force productivity and creativity” Tamzin Ford, Core27