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The Wildlife Trust Embraces Digital with Virtual Reality


The Wildlife Trust of South & West Wales has embraced virtual reality and boosted their website to grow the local conservation charity with help from Superfast Business Wales.

The company got in touch with Superfast Business Wales and took advantage of the training and skills workshops on offer to improve their digital knowledge.

Rebecca Vincent, from the Wildlife Trust, said:

“We’ve got some really lovely areas of the nature reserve, we’ve got various bird hides that you can look out on some of the scrapes and see the waders, and things like that. We’ve got really lovely woodland, we’ve got a canal as well which you can sometimes see kingfishers flying up and down. And, of course, we’ve got the visitor centre which is a great place to unwind and have a cup of coffee and a nice bit of lunch.

“We got in touch with Superfast Business Wales because of the opportunities that they were offering and some really key training and skills that we could pick up from them to really help our organisation grow.

“We attended their dynamic social media masterclass training for hospitality and tourism businesses and that gave us a massive insight into how we can optimise certain processes that we were doing within the marketing and communications department to increase our reach and engagement, to piggy back on other campaigns and really raise awareness for the Trust and the work that we’re doing.

“That’s had a really positive impact on the Trust. We’ve had increased reach throughout our social media platforms and as a knock-on effect of that on through our site as well, we’ve had more visitors to our visitor centre, to all of our nature reserves. We’ve just really been able to raise awareness about the work that we do better.”

The Wildlife Trust has had positive reactions from visitors to their website following the advice of Superfast Business Wales. Rebecca added:

“We constantly try and follow key trends and we’re only aware of those because of some of the skills that Superfast Business Wales helped us to develop.

Last year we partnered up with Visit Wales. It was Visit Wales’ year of legends and we developed two virtual reality 360 degree experiences, Dolphin Dive and Flight of the Kingfisher.

We took these to Countryfile live and various other event and we had absolutely phenomenal feedback from the public.

I think the digital platform at the moment is so broad and versatile – and it’s constantly changing – and I think if organisations have any opportunity to get help about how to understand that or the common trends that are popping up, they should go and do that.

And that’s what Superfast Business Wales are offering, is to give organisations like us a chance to be able to compete really well on these platforms and optimise them to the best of their abilities.”

Find out how Superfast Business Wales helped the charity keep up to date with new trends and boost their marketing to attract more visitors.