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The Media Angel Finalists in the National CIM Marketing Excellence Awards!

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The team at The Media Angel are absolutely overjoyed to announce some very exciting news. After being the only media planning and buying agency in Wales to win an award at the CIM Canmol Welsh Marketing Excellence Awards in 2015, the agency has been shortlisted for a marketing award at National level!

The Media Angel’s outstanding work on Tŷ Hafan’s legacy campaign has earned them a place as finalists at the CIM Marketing Excellence Awards 2016, which is set to take place on April 14th at London’s Grosvenor House Hotel. Their work has been shortlisted amongst campaigns run by Appletizer, The Happy Egg Company, Virgin Media and 02!

Collecting RewardThe CIM’s prestigious Marketing Excellence Awards were developed to recognise and reward brilliance in the field of marketing. Now entering its seventh year, these awards are a fantastic way to raise awareness of the creativity and originality delivered by marketers who are at the forefront of the profession. The team will be proudly exhibiting their work for Tŷ Hafan, which has already been praised as “simply brilliant” by the judging panel at Canmol.

Tŷ Hafan Legacies have become a key income stream for the charity, generating around 70% of annual individual giving income over the past few years. The Media Angel was appointed to take care of the Legacy campaign on behalf of Tŷ Hafan and devise a campaign that would help the charity raise these vital funds through pledges.

The team made excellent use of both new and traditional media marketing methods including video on demand, print press and direct mail to maximise an extremely precious budget. The results were outstanding, generating returns of over 300% for the charity.

Managing Director of The Media Angel Alison Debono stated

“We are beyond thrilled to be nominated for an award at the CIM Marketing Excellence Awards this year in London! We were over the moon with our Canmol win, and are now so excited to raise the national profile of our small but brilliant organisation and of this case study; which demonstrates what can be achieved from maximising precious budgets, selecting the most affordable and appropriate media.”

“In this case, a simple mix of new digital media and more traditional, popular methods such as press raised the profile of Tŷ Hafan and their schemes for donating to impressive ends – achieving amazing over-delivery on targets. The campaign delivered an overwhelming 300% more than the proposed target and we genuinely feel this case study is an inspiration for charities nationwide. We feel this should be inspiration for other small, hardworking agencies too; we’ve shown that despite being a team smaller in numbers we have the understanding and ability to make a huge difference”.

The Media Angel is also delighted for client Swansea University who has been shortlisted for their ‘Making Waves’ campaign; a project The Media Angel has also been heavily involved in executing.

“We couldn’t be happier for the team at Swansea University for making the shortlist with us; we are super excited to celebrate with them in London on 14th April” says Alison.

Alison and the team would like to wish all fellow finalists the very best of luck, and are very much looking forward to a fantastic evening.