Showcasing the Best of Welsh Business


The Abersoch Hotel Set to Begin Construction


Owners and developers, Providence Gate Group Holdings (PGGH) will begin work on the much-anticipated hotel with a completion date set for 2023

New owners of the site of the former Whitehouse Hotel, have announced construction work on the £30m hotel development is set to start in March 2022. PGGH have secured an agreement to redevelop the site and are set to bring to life the hotel and apartments in one of the most coveted locations in Wales.

The hotel is set to offer the ultimate in ‘barefoot luxury’ with access to beach and sea within a few steps. It will have 42 luxury bedrooms and suites, a destination restaurant, bar with sea-view terraces, function facilities, gym, spa with swimming pool, treatment rooms and thermal suite which will be set across the ground floor of the hotel all of which will be fully accessible to the public.

Charlie Openshaw, development director, PGGH said:

‘We are delighted to begin work on this very exciting development. It will bring much-needed hotel accommodation to the Llyn peninsula and open the destination and Wales to an international audience.’

In addition to the hotel, the development will include 18 apartments, set on the top two floors above the hotel, and commanding spectacular views across Cardigan Bay and the Welsh Hills.

He added:

‘It is no secret that demand for holiday accommodation is at an all-time high in Abersoch.  This substantial new build development is based on the footprint of the old Whitehouse hotel and has the advantage of meeting some of that demand without displacing or converting residential properties in the town.’

PGGH, who will retain ownership of the hotel, are partnering with Bespoke Hotels, one of the leading operators in the international luxury hotel market and known in the North West for the award-winning Hotel Gotham and Brooklyn in Manchester and the five-star Chester Grosvenor hotel.

Robin Sheppard, President of Bespoke said:

‘The Abersoch will definitely place Abersoch on the tourism map globally. We are determined the hotel will encapsulate the relaxed, coastal feel of Abersoch itself – comfortable and glamorous in equal measures.’

He added: ‘It has been quite the journey getting the hotel to this point, with covid delays and the challenges it brought to the hospitality industry. Now, the future is looking more positive – the staycation market continues to grow, and the demand for British holidays is less seasonally affected than before. The Abersoch will be a 12-month a year operation – and we believe it will become the jewel in the crown of the Llyn Peninsula.’

Gwynedd County Councillor, Dewi Wynn Roberts, said:

‘If the peninsula is to take advantage of the economic benefits and jobs that luxury tourism brings, yet without displacing local communities, then it is exactly this type of high quality and sympathetic new build development which is going to be needed.’

‘The impact on the local economy, both during construction, and afterwards, when jobs and tourism spend is more tangible, will be of great benefit to the community. There will be opportunities for high quality employment for local young people in hospitality in conjunction with local colleges and apprenticeship schemes.’