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Sweetmans and Partners Highlight The Power of Partnership

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Founded in 2016, Sweetmans and Partners specialise in people and business development services for the financial, legal and professional services sector, and purpose led organisations.

They do this through a combination of workshops, hackathons, coaching and consultancy services.

Whilst they are a profit-making business, they are also passionate about having a wider impact through their work. Fully certified as a B-Corporation, they are legally required to ensure their business has a positive social and environmental impact, as well as delivering shareholder returns.

Core to their success has been the partnerships they’ve developed with clients and at a sector level. In particular, Sweetmans holds an annual hackathon for the financial, legal and professional services sector. Based on a model from the tech sector, the hackathon has been adapted as a vehicle to:

  • Respond to sector challenges and opportunities, including wellbeing and diversity
  • Develop non-technical skills and behaviours
  • Build networks across the sector

Sweetmans has also delivered in-house hackathons for individual clients to support them to:

  • Elicit views from across the business to inform strategy and change programmes
  • Bring values to life
  • Develop leadership skills and behaviours

The business was a winner at the 2019 Wales Start up Awards, scooping the prize for Financial and Professional Services Start-Up of the Year.

Speaking on the award, Rosie Sweetman said: 

“Winning this award has, first and foremost, meant we’ve been able to celebrate our journey of hard work, fun and risk-taking over the last 3 years!

It’s also an endorsement of our approach of working in genuine partnership with clients to meet their fast-changing needs in an increasingly uncertain, and complex world.”

Business News Wales