Swansea Building Society has relocated its existing city centre branch from Cradock Street to a new flagship branch at 1-4 Portland Street in Swansea city centre.
The new branch has improved facilities for disabled and hard of hearing customers along with additional meeting rooms for increased privacy. This continues the Society’s theme of ‘opening not closing branches’ complementing the three other Society branches in Mumbles, Carmarthen and Cowbridge.
The Society’s head office will remain in Cradock Street but this will now become an administration centre with no direct customer access. All customer service enquiries and processing will be dealt with by the branch offices that are located throughout South Wales.
Alun Williams, Chief Executive of Swansea Building Society, said:
“We are extremely pleased to welcome new and existing customers to our new Swansea branch in the city centre. This had been a central project for the Society during 2018 and we are thrilled to be starting the New Year by opening our new flagship branch in the heart of Swansea city centre.
“Our aim is to make our products and services as conveniently accessible to our customers as possible and to show that we are a financial institution dedicated to opening branches, not closing them. We have certainly achieved this with our new retail location and look forward to seeing the branch prosper in line with the redevelopment of the city of Swansea.”