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Swansea Building Society Celebrates First Anniversary at Carmarthen Branch


Swansea Building Society has recently celebrated the first anniversary of its Carmarthen branch, which opened on 31 October 2015, with impressive figures for the business.

The society has seen a substantial growth in business through the branch during the past 12 months, with the firm having to expand to serve the Pembrokeshire region in recent months due to a rise in demand for its services.

The Carmarthen branch has increased its staff base from six members to nine since it first opened a year ago. The branch has £25 million in savings balances covering 1313 customers and £18.7 million in mortgages, covering 133 customers.

The Carmarthen branch adds to the society’s head office in Swansea and its Mumbles branch.

Alun Williams, chief executive of Swansea Building Society, said:

“We are really pleased to be marking the first anniversary of our newest branch with such promising results for the business. We feel the growth of the Carmarthen branch over the past year, which has been more rapid than we anticipated, is a result of being committed to a face-to-face and personable business model that has been well received in the West Wales region.

“We have hired more team members at the branch since it first opened so that we always have staff and cashiers available to customers to help with queries. This is a stark contrast to banks, which are moving towards a more automated and less customer engagement focused approach.

“We look forward to seeing what 2017 will bring for the Carmarthen branch and anticipate the business will continue to grow at a healthy rate.”