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Swansea Building Society Appoints Three New Staff Members as Business Expands


Swansea Building Society has hired three new members of staff at its Carmarthen branch as the company expands the business into Pembrokeshire.

Jade Francis from Haverfordwest has been appointed as business development manager for Pembrokeshire. Jade has a solid background in financial services across the South Wales region, having previously worked as a mortgage advisor and financial consultant at Halifax.

Paula John from Carmarthen joins the team as manager’s assistant. Paula brings 22 years’ experience in financial services to her new position, having worked most recently at Cooperative Bank and as a financial advisor at Britannia (Coop), Alliance & Leicester and Principality Building Society.

paula-john-and-jade-francisTo serve the customers at the Carmarthen branch, chief cashier Jill Allen from Llanelli has been appointed, bringing with her 32 years’ experience from NatWest.

Following the opening of the Carmarthen branch in November 2015, Swansea Building Society has experienced more growth in West Wales than anticipated. The society has reported a rise in enquiries from people in Pembrokeshire requiring mortgages and savings accounts. This has meant the company has needed to increase its staff base to meet this demand and continue to provide the highest level of service at the branch.

Alun Williams, chief executive of Swansea Building Society, suggests the growth of the Carmarthen branch is a result of being committed to a face-to-face and personable business model that has been well received in the West Wales region and beyond.

Williams commented:

“The business is paddling in the opposite direction to mainstream banks in terms of pushing people to the online banking model. We pride ourselves on providing a more personal approach to our service and really engaging with our customers as much as possible.

“Expanding to serve the people of Pembrokeshire was the natural course for the business due to the number of people from this area approaching the Carmarthen branch for services. This growth has therefore meant we have been able to invest in talented local people and provide them with jobs with the society.”

Swansea Building Society plans to continue its expansion of the business, with the view to branching into Ceredigion and Pembrokeshire to meet demand for its services.


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