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Setting the Environmental Standard for Tourism in Wales


Welsh hospitality providers can now join more than 2,100 hotels, B&Bs, campsites, restaurants, and attractions in 45 countries worldwide, by joining Green Key, the environmental accreditation promoting sustainable tourism.

Run by one of Wales’ leading environmental charities, Keep Wales Tidy, Green Key has already gained interest on a national scale with hospitality providers such as Anna’s Welsh Zoo, Hammet House and Pembrokeshire Coast National Park Authority visitor centres gaining accreditation.

Green Key accreditation guides hospitality providers through the process of making their businesses more sustainable, ultimately making commercial as well as environmental savings. Areas of focus for the accreditation include energy, water, waste, green activities and guest engagement.

Green Key has been developed specifically for the hospitality industry, enabling businesses to make positive environmental changes, without compromising on service and guest experience. And as an international accreditation, Green Key accreditation holders can expect to be made visible internationally as well as in the UK.

Jane Nerys O’Brien MSc Eng., BA, owner of Green Key accredited Northlodge Eco Holidays, has worked in the environmental field for over 25 years and is an energy and sustainability expert, says of their accreditation:

“As an auditor myself, I selected Green Key for our business as it has a simple to use but robust system, as well as a local presence with a great marketing approach’’

With 57% of staying visitors in Wales believing it is ‘very important’ to choose destinations that are managed sustainably, Green Key offers visitors to Wales a pool of environmentally responsible businesses to visit, from campsites, B&Bs, Hotels, attractions and restaurants.

Green Key allows Welsh businesses to celebrate the positive environmental changes they are implementing and market themselves to an audience that is increasingly aware of their environmental responsibilities.