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Saying a Magic Word in Newport Independent Businesses Could Win you £100


Want to win a £100 shopping gift card? Just say the magic word to have a chance to win.

If you’re going to be in Newport city centre on October 13, 14 or 15 you have the chance to enter a competition, and it couldn’t be easier to take part.

Just go into the independent shops that are taking part and say “Shwmae” (pronounced “Shoo-my”) to get a sticker.

Collect 10 stickers, and send them in before midday on Thursday, October 18. All the names that have entered will be put into a hat and one chosen at random to win a £100 Newport Now BID gift card that can be spent in more than 80 city centre outlets.

The competition is to celebrate Diwrnod Shwmae, Su’mae, an annual event to show that the Welsh language belongs to us all.

The word “Shwmae” means “Hi!” and can be used by anyone whether or not they consider themselves Welsh speakers.

This year the day is falling on Monday, October 15, so the competition will run over the previous weekend as well, to allow as many people as possible to take part.

Organisers of the competition are Menter Iaith Casnewydd, the local Welsh-language community organisation, and the national Welsh for Business project.

Sara Peacock, Welsh for Business officer in Newport, said

“We want all small businesses to be able to take advantage of Wales’s unique selling point – the Welsh language.

“It’s been great to be able to get so many of Newport’s unique independent businesses together for this competition, and I hope lots of people can get out to see what the city has to offer – and perhaps discover one of these gems that they didn’t know about before!”

Newport Now Business Improvement District (BID) manager Kevin Ward said:

“We’re very happy to support this competition.

“The BID represents more than 400 businesses in the city centre, the majority of them independents, and we’re always happy to support any initiative that drives footfall to them.”

Full details of the competition and how to enter, including a complete list of businesses that are taking part, are available online at: