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Rhondda Cynon Taff-Based Housing Association To Rebrand as Trivallis


This month one of the largest housing organisations in Wales will launch under a new brand, as RCT Homes became Trivallis on Friday July 29th.

This rebrand comes at a significant time in RCT Homes history as they recently announced the appointment of a new Chief Executive. Paul Davies, currently at Tai Calon Community Housing, will lead the organisation from September.

The rebrand sees a change in structure for the organisation which previously had three subsidiary companies, including a heating and electrical arm and a social enterprise. As Trivallis all the services will be brought under one roof and the group will become one organisation – making it easier for tenants to access the services they need, speeding up processes and making services more efficient.

As RCT Homes the organisation constantly evolved and sought to innovate since it launched in 2007 after taking over ownership and management of all the former council homes.

Now the housing organisation works in communities across the borough delivering homes, support, environmental improvements and much more. It recognises that whilst it provides homes, it also knows how much tenants value other things about where they live such as how safe they feel, how attractive the open spaces are and the opportunities for people to access training and employment. As a result it has adapted to deliver more services relating to regeneration and sustainability.

Claire Jones, Chair of RCT Homes / Trivallis Board said,

“We recognise that the work we do in the communities of Rhondda Cynon Taff has evolved over the years to meet local needs. We have worked with local partners, set up new services and invested in regenerating neighbourhoods. We needed a new brand that represented us properly – one that reflected that we are proud to be here.

“The rebrand is underpinned with a fresh look at our values and supports our new vision to be trusted as an open and inspiring organisation that changes people’s lives and communities for the better.

“We want to customers to see us as an organisation that listens and understands, that supports people to take responsibility, that is absolutely fair in the way it does things and always strives to do better. Our new brand will help us deliver this message and will represent what we are here to do.”

Trivallis officially launches on Friday 29th July at the Annual Community Fun Day at Ynysangharad Park in Pontypridd.

For more information visit  (from July 29th).


Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

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