Revamped proposals for an £18m apartment and restaurant complex that would create hundreds of jobs in Llandudno will go before planners next week.
Conwy’s planning officers have recommended the Pier Pavilion development is approved when it is debated at committee on Wednesday March 14.
The decision was deferred before Christmas, as members wanted to see minor amendments to the previous design, more sympathetic to its seafront surroundings.
Developer Alan Waldron and Denbigh-based architects Creu went back to the drawing board and made alterations to ensure the project is in keeping with the town’s Victorian heritage while bringing a contemporary feel to the promenade.
“The proposals have been further developed to ensure the contextual response draws influence from the rhythm of the towers to the Grand Hotel and the surrounding detail of the B&B and domestic architecture,”
said Alwyn Rowlands, director of Creu.
“By creating a modern interpretation of this vernacular, without imitating it, the scheme is intended to become a continuation of Llandudno’s distinctive, sweeping bay vista by bridging the gap left by the loss of the former Pier Pavilion building.”
Mr Waldron looked at the mass and usage of the proposed building before submitting an application to construct 48 high-quality apartments, two restaurants and an underground car park on the dilapidated site, which has lain empty for 23 years after a fire destroyed the old pavilion.
Three floors of parking will be available to neighbouring businesses and hotels, complemented by more than 20,000 square feet of restaurant and public space, including a large atrium and walkway from the pier through to Happy Valley Road.
Mr Waldron will replicate the approach he took when developing the nearby Deganwy Quay and Marina, which employed hundreds of temporary workers during construction and now has more than 100 permanent staff, while still supporting dozens of businesses across the region.
“When I go back to Deganwy Quay and see it doing so well, employing more than 100 people and making a contribution to the local economy, it makes me proud,”
said Mr Waldron.
“Hundreds of people are still benefiting from that development; suppliers, staff, local businesses and more. It would be exactly in the same in Llandudno, with many tradespeople and builders being employed during the construction phase, and up to 100 on a permanent basis when it opens.”
“There has been a debate over whether this site should be for tourism but that’s something I explored more than a decade ago, and it was just not viable.
“I would like to thank the businesses, local members and residents who engaged with us during the design process and gave feedback, which was taken into account.
“We hope to get the green light next week so we can make this dream a reality.”