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Redrow Announces GB Snowsport Sponsorship

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Ewloe-headquartered premium housebuilder Redrow has announced a sponsorship deal with GB Snowsport, the UK governing body for skiing and snowboarding.

The partnership comes ahead of the 24th Olympic and Paralympic Winter Games in Beijing in February and March 2022 where Bangor snowboarder Maisie Potter is on track to compete as part of the GB team.

GB Snowsport manages and develops the World Class Programmes to give British top-class skiers and snowboarders the best chance of success on the global stage and has a long-term strategy for the UK to be a world top 5 snowsport nation by 2030.

It has produced three world champions over the past two years – including snowboard cross athlete Charlotte Bankes – and more than 50 recent World Cup podiums, giving it every chance of repeating this success in China next year.

With more than 11 million snowsport fans in the UK, the potential exposure for the Redrow brand is significant, while the company also hopes to help British snowsports reach new audiences and raise awareness of some of the lesser-known disciplines ahead of the Winter Olympics and Paralympics.

According to Matt Grayson, the group’s Customer and Marketing Director, there are plenty of synergies between the organisations, from a focus on promoting high performance to delivering quality results and a wider culture of teamwork, inclusivity and nurturing future talent.

“Partnering with GB Snowsport is a meeting of minds and there is plenty of crossover in how both organisations think about their people and the views they have regarding sustainability and social responsibility,” he said.

“We are proud to be supporting GB Snowsport at such an exciting time ahead of the Winter Games and we wish all its athletes the best of luck in finalising their preparations for Beijing and the culmination of years of hard work.

Redrow is also excited to help further raise the profile of the various disciplines involved in snowsports and using our many channels to help grow the British fanbase. Quinn Estates, one of our key development partners, has an extensive history of sponsoring GB Snowsport athletes and we are grateful for its recognition of the potential synergies.”

Vicky Gosling, Chief Executive Officer of GB Snowsport, said:

“The most productive partnerships we enter into are ones where organisations align with our core values and this is certainly the case with Redrow. It too promotes performance, creates a strong sense of team and is committed to innovation and we hope this is just the start of a fruitful relationship.”

Mark Quinn, Chairman – Quinn Estates, said: 

“We are delighted to be working with Redrow and GB Snowsport.  As long standing supporters of these athletes, Quinn Estates are extremely proud to have introduced an award winning house builder such as Redrow as main partners and look forward to helping an incredibly exciting group to achieve their full potential at the Beijing Olympics.”

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Redrow is a leading UK premium housebuilder, proudly headquartered in Ewloe, Flintshire.

Established in 1974, it has earned a unique reputation for quality, building beautiful homes and communities, creating, in its words, a better way to live. It delivers for both investors and the wider community by centring all its activities around its three values of creating thriving communities by building responsibly and valuing people, all while engaging with colleagues and stakeholders.

Redrow is listed on the London Stock Exchange and is a constituent of the FTSE 250 index. For the year to 27th June 2021, Redrow built more than 5,500 premium new homes across England and Wales and the Group reported revenue of £1.9bn.

Redrow directly employs well over 300 people across Wales, 15% of whom are trainees, graduates or apprentices, at its headquarters, regional offices and developments.

It takes responsibility seriously: last year, Redrow achieved the Global Good Company of the Year Silver award in recognition of its social impact and launched its ‘Nature for People’ biodiversity strategy, established as part of a long-standing partnership with the Wildlife Trusts. In June 2021, Redrow was included in the FT’s inaugural listing of Europe’s Climate Leaders for achieving significant reductions in its greenhouse gas emissions between 2014 and 2019.

Over the past year, Redrow has consistently been rated as ‘excellent’ on Trustpilot and once again achieved the Five Star Customer Satisfaction award from the Home Builders’ Federation (HBF). The company is also one of just eight UK construction companies to be named a Diversity Leader in the Financial Times’ inaugural list of European leaders for workplace diversity and inclusion.

Visit www.redrow.co.uk to find out more.

 

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