Showcasing the Best of Welsh Business

The Prince of Wales Presents Awards to Welsh Businesses Set up by Over 50s


His Royal Highness The Prince of Wales, Founder and President of PRIME Cymru, met with people aged over 50 who have set up their own businesses in Wales with the charity’s help, and presented the winners with awards at PRIME Cymru’s Award ceremony.

In front of a delighted audience of 120 guests in Craig-y-Nos Castle, Powys, His Royal Highness said:

“I am really so impressed by what PRIME Cymru is able to achieve…to enable people to fulfil their dreams after they have had very often a difficult time being made redundant or whatever…

In Wales, more than 1 in 3 of all older people over 50 to retirement age are currently not working, and this is a total of around 210,000 people…In addition, the number of people over the age of 50 who are considered not in education, employment or training is over 4 times the number of those in the 16 to 24 age group, the age group my Prince’s Trust Group is dealing with.  So, what I am really pleased about is to be able to deal with both ends of the spectrum, as frequently people don’t realise how many over 50’s are in these difficult situations.

Research shows that around one third of all those currently economically inactive [and aged over 50] would actually like to work, and that’s the point. But bespoke services for the 50 plus age group to assist with addressing what are often multiple barriers, is not always so easy to find, which is another reason why PRIME Cymru I think is of such importance.

I particularly want to congratulate all the people who won the awards today and also wanted to say all those who haven’t won an award are equally important and are making a huge contribution to the life of the economy of Wales. Llongyfarchiadau.”

His Royal Highness The Prince of Wales, Founder and President of PRIME Cymru.

PRIME Cymru: The Prince’s Initiative for Mature Enterprise in Wales is a registered charity and the only organisation in Wales dedicated to providing practical support to people aged 50 and over to help them find work or set up in business.  The charity has helped thousands of people in Wales set up their own businesses or find employment and provides tailored one to one support through its dedicated staff and team of over 400 volunteer mentors.  The PRIME Cymru Awards celebrate the diversity and success of the businesses that PRIME Cymru has supported recently, as well as the dedication of PRIME Cymru’s volunteer mentors.


Sponsored by Warren Davies Property

Nic Williams / Llandrindod Wells / WINNER NEW BUSINESS, Sponsored by Powys County Council

After working in a variety of people-orientated and hospitality jobs, which led to her suffering from mental health problems, Nic saw a niche in the market and decided to use her skills to develop her own business idea. Nic’s business supports people in their home and lifestyle by doing gardening, decorating, dog walking, cleaning, de-cluttering and accompanying people on outings.  She is inundated with requests for her services and her thriving business has made her feel happier than she has ever felt in her life.

Alex Holland / Mental Rentals / Machynlleth / WINNER GREEN BUSINESS, Sponsored by Abaca Organic Welsh Wool Mattresses

After being made redundant Alex decided to set up a business using his home in the Cambrian Mountains. Mental Rentals is unique holiday rental accommodation including a vintage caravan and a 24ft long clinker built boat on a hillside 750ft above sea level. The accommodation is all made from upcycled or recycled materials, powered using solar panels and heated by antique wood burners using wood from local farms.  Alex also won the prestigious Shed of the Year Award in 2013.

Dave Marchant / Coedcae Services / Bridgend WINNER GROWTH BUSINESS, Sponsored by Walker Cambria Investment Management

Dave Marchant gave up a lucrative job in IT to start Coedcae Services, doing all kinds of tree surgery and woodland management and supplying locally sourced kiln-dried logs for firewood. The business has expanded dramatically in the past year and as well as taking on bigger contracts for golf courses and large woodlands, Dave is now looking for new premises.

Rob Challenger / PRIME Cymru Mentor / Neath Port Talbot WINNER MENTOR OF THE YEAR 2017, Sponsored by Lloyds Bank

Having worked in banking for the past 20 years, Rob was looking for a new challenge, something that would help his own personal development whilst giving something back. Becoming a PRIME Cymru mentor offered him the opportunity to empower people to see a future, through giving up a little bit of his time.


Angelika Herold / Angels & Elfs / Neath, Swansea FINALIST NEW BUSINESS

Angelika, originally from Munich, previously worked for companies, such as Euler Hermes and Tata Steel, has started a business designing, making, and selling unique handcrafted fabric dolls. She has trade marked her doll designs and all her dolls are certified as safe for children of all ages and carry the CE mark.

Sue McGuire / Free Spirit Family Trees / Swansea FINALIST NEW BUSINESS

Free Spirit Family Trees is a genealogy research service started by Sue McGuire in Swansea. Prior to setting up her own business, Sue had a career in healthcare management but has always been fascinated by genealogy and was a volunteer in Swansea Archives.  Sue’s mission is to bring family trees to life and make them accessible to the ordinary person – and children.

Carolyn Parry / Career Alchemy & Careers Advice for Parents / Tregaron FINALIST GROWTH BUSINESS

Career Alchemy is an online and face to face career coaching and training business which helps individuals and organisations to create and develop fulfilling, meaningful, and sustainable working lives through its highly successful INSPiRED Career Development Programme. Carolyn has recently expanded her business into Careers Advice for Parents where she hopes to bridge some of the generation gap between what different ages think of careers – or discover just how similar the views are.

Lynn Kay / Beat It Percussion / FINALIST GROWTH BUSINESS

Beat It Percussion is a social enterprise that provides hands-on music making workshops for people who are disabled or disadvantaged, of all abilities. Lynn has recently expanded the business with a Drumming Together programme for people living with dementia and those who support them in Powys.

Llinos Griffiths / Dyfi Naturals / Machynlleth / FINALIST GREEN BUSINESS

Llinos Griffiths is an artisan producer of natural soaps in Machynlleth. The soaps are traditionally handmade in small batches using all natural ingredients such as coconut oil, sustainable palm oil and shea butter. Llinos enjoys selling her soaps in local shops and at craft fairs and farmers’ markets.

Danny Deering / Bio Energy Therapy Wales / Glynneath / FINALIST GREEN BUSINESS

Following debilitating injuries to his neck and spine, former South Wales Police Officer Danny went to see a Bio Energy Healer, and after 7 months was totally transformed and completely pain-free without medication. Following a 12 month training course, Danny now treats clients using natural, holistic approaches and Bio Energy Therapy.

Wynne Evans / PRIME Cymru Mentor / Pembrokeshire FINALIST MENTOR OF THE YEAR

Wynne, who is a County Councillor in Pembrokeshire has been a mentor with PRIME Cymru for many years, and says he has enjoyed every minute. With many great business ideas, Wynne says his role is to help and support PRIME Cymru clients to achieve their dreams.

Debbie Price / PRIME Cymru Mentor / Neath Port Talbot FINALIST MENTOR OF THE YEAR

Debbie was one of 750 employees who went through a very public redundancy from Tata Steel in Port Talbot. As a mentor, she has found that being able to help others through a difficult time has been incredibly powerful, by helping clients regain their confidence and assist them in finding their happy place again.