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What are the Most Photogenic Spots in Wales? Instagram’s Most Tagged Locations


The following article was submitted by leading food and travel journalist, Angela Youngman.

What are the most photogenic spots in Wales? Everyone has their own favourites but judging by the reactions of amateur photographers posting on Instagram, Wales is definitely a favourite destination resulting in tens of thousands of pictures being posted on the photo sharing app every year.

Digital Agency Reckless decided to investigate further. Analysing data from 2016, it came up with a list of the most tagged places posted on Instagram showing sites in Wales. By far the most popular places were tourist destinations, restaurants and hiking routes.

6890218746_93efe368cc_bLooking at the top ten destinations, by far the most popular was Snowdonia which attracted 191,000 tags. The charms of Snowdon itself led to it being tagged 129,000 times.

The remainder of the top 10 listing comprised:

  • Cardiff Bay (114,000 tags)
  • Barry Island (40,000 tags)
  • Cardiff Castle (31,000 tags)
  • Folly Farm, Kilgetty (23,000 tags)
  • The Principality Stadium (14,000 tags)
  • Bute Park Cardiff (14,000 tags)
  • The Great Orme headland in Llandudno (12,000 tags)
  • Welsh Mountain Zoo, Colwyn Bay (5,000 tags).

Welsh restaurants too attracted considerable attention with the most popular being Madame Fromage, Cardiff which had 450 tags.

Other well liked restaurants included:

  • Zia Nina, Bridgend (350 tags)
  • Ty Gwyn, Snowdonia (340 tags)
  • Madeira Restaurant, Swansea (310 tags)
  • Café Citta , Cardiff (280 tags)
  • Tap and Spile, Bangor (270 tags)
  • Bunch of Grapes in Pontypridd (240 tags)
  • The Secret Garden Café Newport (230 tags)

The location of the most popular hiking trail in Wales comes as no surprise – the Welsh Coast Path. This attracted 7,400 tags.

Other sought after trails for their picturesque quality were:

Such free publicity can be invaluable to the tourism and hospitality industry.  It attracts a lot of attention, and encourages people to visit and see these sights for themselves.


Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.


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