Showcasing the Best of Welsh Business

Passenger Numbers on Talyllyn Railway Increases During 2016


Passenger numbers on Talyllyn Railway increased by nearly four per cent during the 2016 as more than 45,000 people – the highest total for several years – travelled on the line.

The railway’s Santa Specials proved to be a huge success with bookings more than 60 per cent up on the previous year. Two extra trains had to be run to cope with the numbers who wished to travel and young and old were treated to a memorable festive experience as they took their journey to ‘Plas Nadolig’ to meet the man in red.

After Christmas, the railway’s traditional ‘Mince Pie’ specials also proved popular with passenger numbers well up on the previous year. In addition, the railway’s Wharf café hosted a record number of Christmas parties in the run-up to the festive season.

last-train-of-the-seasonGeneral manager, Tracey Parkinson, who started work on the railway last May, said:

‘These results are most encouraging coming as the result of some new marketing initiatives which we intend to develop in the coming years. The results for the Santa Specials were particularly encouraging, and we intend to run more of them in 2017.

“In fact, the timetable for 2017 includes a significant number of extra trains throughout the running season to cope with an anticipated increase in traffic.”

The next trains will run on February 18 when the railway is holding a special ‘Love It Local Week’, with discounted fares in operation throughout the half term, along with many other activities.

In addition, the railway will be running a ‘Give it a Go’ day on Saturday, February 25 to encourage those who might want to think about volunteering on the railway and to be part of its volunteer community.


Posted by:

Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management

Related Articles