New research from Barclays Corporate Banking shows that only 4% of Generation Z (16-23 year- olds) in Wales are considering a career in manufacturing. 48% of these state this is because the career path does not appeal to them, or they do not believe they have the skills required (42%) for the role.
Instead, young people in Wales aspire towards careers in education, the media and hospitality and leisure, with manufacturing ranking only 17th out of 19 potential career paths. One reason why young people are reluctant to take up a career in manufacturing, is that there are misconceptions around the skills that workers can develop: 41% of young people in Wales believe a career in manufacturing will provide them with advanced technology skills. This is despite the fact that advanced technology is a key driver of growth for UK manufacturing companies. Furthermore, when asked about what they want from their future career, young people in Wales say that the opportunity to constantly build their skills (37%) is one of their top priorities. This shows that although a career in manufacturing could fulfil their future job aspirations, young people are unaware of the opportunities that the sector provides.
The new Barclays Corporate Banking Manufacturing report, A New Image for Manufacturing, surveyed 2,000 16-23 year olds to understand how perceptions of manufacturing have changed, and 500 manufacturing decision makers to reveal what businesses have been doing to recruit new employees, and upskill their existing workforce to use new technologies.
The challenge of attracting talent
Many manufacturers recognise that there is a perception barrier to recruitment. 30% of the businesses surveyed in Wales admit that perceptions of careers in manufacturing have become worse over the past 20 years. In particular the research reveals that industry is struggling to attract a diverse workforce, with just 3% of young women in Britain stating they would contemplate a career in manufacturing, compared to 9% of young men in the country. According to the OECD, women in G20 countries account for only one in four university graduates in the STEM based subjects of science, technology, engineering and maths.
Simon Vittle, Barclays Manufacturing Sector Specialist in Wales, comments:
“Transforming outdated perceptions of manufacturing isn’t an easy feat, as stereotypes are hard to break, but the potential gains that come with a re-invigorated workforce and a new wave of talent in the industry, offer a tangible return on this investment.
“It is clear that there is a mis-match between perceptions of manufacturing and the reality of what a career in manufacturing can provide. The skills most desired by young people include decision-making, complex problem-solving and technical skills but these match the skills that manufacturers say employees gain from working in the industry and highlights the need for businesses to engage and inspire the younger generation.
“Raising a generation from early years to graduation is a 20-year process. In order to have an impact by 2050, manufacturers need to find ways to educate and support the next generation now, or face another 20 years or so grappling against these skills challenges. One solution to this is to focus on appealing to women as well as men as it’s clear that there is currently a huge gender gap in perceptions of the manufacturing industry.”
Manufacturers in Wales have tried a variety of strategies to overcome recruitment challenges in the past five years, including social media, university partnerships and traditional media. Through these partnerships and schemes, manufactures can reach and influence the next generation of workers and promote the wider benefits of a career in manufacturing. The skills most in demand from young people in Wales are resource management, problem solving and technical skills. From an industry perspective, a career in manufacturing is well-matched to the skills that young people want to attain. Connecting with young people on their preferred social media platforms can help raise awareness that a career in manufacturing will meet these future aspirations.
Manufacturers are facing a skill gap
Against this backdrop, Welsh manufacturers (45%) are finding it difficult to recruit, not only among young people but also with experienced workers. Despite many businesses (40%) in Wales receiving an overflow of applications, the candidates applying do not have the right skills for the job, with 45% of Welsh manufacturers reporting that applicants lack knowledge in STEM competencies. The report also found that 25% of businesses in Wales say their employees lack the correct technical skills for the trade (equipment maintenance/repair and quality control), and advanced technical skills (40%) (the ability to maintain and manage 4IR technology).
Although, 10% of manufacturing businesses in Wales say they are already seeing workforce morale dip and 35% have noted a strain on their existing workforce due to a lack of new recruits, 20% of businesses do not plan to change their recruitment strategies or invest more in recruitment.
The added value in attracting the right talent
Economic modelling undertaken by Barclays for this report concludes that manufacturers in Wales could add an extra £372 million to the UK economy per annum by 2023 by investing more in recruitment drives such as apprenticeship programmes, graduate recruitment strategies and collaborations with Universities or other institutions.
However, only 5% of firms in Wales surveyed have plans to promote the benefits of a career in manufacturing over the next five years. Employing these strategies could help tackle misconceptions about manufacturing and encourage the next generation to study the relevant subjects to plug recruitment gaps, resulting in both commercial benefits and a brighter future for manufacturing.