Aldi, the first supermarket sponsor of Team GB, is putting the Midas touch in store turning three checkouts gold in honour of Olympians, Jack Laugher, Nicola Adams and Flintshire champion Jade Jones.
The nation watched intensely as Team GB made history securing the largest medal haul ever, making Rio 2016 Team GB’s greatest Olympic performance to date.
Discount supermarket Aldi unveiled the first gold checkout at Jack Laugher’s local store in Harrogate on 18th August. Stores in Flint North Wales and Burley (Leeds) will be revealing their gold tills in honour of Jade and Nicola respectively from Thursday 25th August. Customers will be urged to go for gold and check out their items on the winner’s till.
Jack Laugher with his diving partner, Chris Mears, led the way winning Team GB’s first ever gold medal victory in the men’s synchronised three-metre springboard final. He wasn’t alone on the winner’s podium for long, as Jade Jones joined the gold medal party winning in the Taekwondo, quickly followed by Nicola Adams’ stunning gold victory in the women’s flyweight 51kg boxing.
Jack, Jade and Nicola are proud Aldi Team GB ambassadors and are among over 650 Team GB members to receive £25 of vouchers per month – a huge £145,000 in total – to spend in-store during the run up to the Games. Aldi supported the Team GB athletes by ensuring they had access to fresh, affordable, Great British food as they fuelled their performances on the road to Rio; which for these three golden ambassadors proved a huge success.
Team GB members including Sally Conway, Jazz Carlin and Samantha Quek have also all been spotted in Aldi stores all over the country, picking up a variety of fresh produce.
Tony Baines, Joint Managing Director of Corporate Buying at Aldi, commented:
“Everyone at Aldi is extremely proud of all of the Team GB athletes and we’re thrilled to have seen three of our ambassadors win gold medals. We want to do something to celebrate and turning three of our tills gold in their local stores will help us and our customers celebrate this victory.”
In addition to supporting the athletes, Aldi and Team GB’s Get Set to Eat Fresh initiative has been helping young people understand the pleasure of cooking and eating healthy meals, whilst gaining the skills they need to feed themselves using fresh, nutritious ingredients. The initiative combines Aldi’s love and knowledge of food and Team GB’s dedication to nutrition programmes that encompass healthy and fresh produce. Up to now, more than 400,000 school children have taken part.
Members of the public can also find out what food some of their favourite athletes love to eat and leave messages of support for their favourite ‘Homegrown Hero’ via the dedicated website www.teamgb.com/homegrownheroes.
They can also look back on all of the action from Rio on Facebook and Twitter using #TotallyRio.