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New Report to Reveal Value of Hair and Beauty Sector to Wales


Research commissioned to assess the economic impact of the hair and beauty sector in Wales was revealed to Assembly Members and invited guests at Senedd in Cardiff on Tuesday night (December 5).

ISA Training, the largest independent hair and beauty training provider in Wales, with its head office in Pencoed, Bridgend, commissioned the research to get the hard facts about the sector’s importance to Wales.

Chief executive Shirley Davis-Fox, MBE, the Hair and Barber Council’s political director and board member for Wales, insists the economic impact assessment report ought to be essential reading for politicians.

She has long been campaigning to professionalise the sector and to gain widespread respect for the craft skills needed to succeed.

“Hair, barbering and beauty salons are the heartbeat of Welsh high streets, boosting the local economy, keeping communities alive and developing entrepreneurial skills,” she said. “They provide essential services that we all need.”

She is expected to challenge the Welsh Government to recognise hair and beauty as a priority sector and to improve careers advice to accurately reflect the professional opportunities available to school leavers.

“I commissioned this important research to identify and highlight the true economic value and impact of the hair and beauty sector to Wales with specific reference to the number of people employed, the businesses within local authority areas and their gross value added (GVA) contribution to the economy,” said Mrs Davis-Fox.

“This is the first time that a peer-reviewed economic impact assessment of the sector has been conducted, specific to a devolved administration and I am delighted that we now have the hard facts and evidence to back up our statements and to support our political engagement.”


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


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