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New Director of Media Appointed as Cardiff-based Company blurrt Sets Sights on Broadcast Media World


Social media analytics company blurrt are looking to help broadcasters and producers fully utilise the vast amount of interesting content available online and are focusing their efforts on the ever developing Social TV sector with the appointment of award-winning Producer and Strategist Tom de Grunwald as their new Director of Media.

In his new role, Tom will oversee blurrt’s journey from data reporting to content creation and will be backed by the TechCities award-winning team, as they continue to develop new and innovative ways to showcase analytics and surface relevant and valuable content.

Tom joins from Channel 4 where as Producer & Commissioning Liaison he led the delivery of branded content projects for All 4. Working with disability charity Scope, What Not To Do succeeded in shifting attitudes to disability, whilst Channel 4’s most ambitious Shorts partnership to date, Helluva Tour (with Foster’s), helped introduce a new brand strategy through online Shorts, comedy sponsorship idents, multiple social media channels, and traditional promos.

Prior to Channel 4, Tom’s work as Head of Social at The Project Factory saw him develop and execute campaigns that resulted in tens of millions of content views, notably leading the creation and execution of the digital strategy for Britain’s best loved drama, Downton Abbey and editorial analytics for Made in Chelsea shorts. Tom also worked at digital agency Telegraph Hill, spearheading an innovative street art and video influencer strategy for BBC Radio 1Xtra Live with a reach of over 6 million.

Tom’s work has been recognised with several awards including Lovies for Downton Abbey‘s social media strategy and the number one bestselling app, Sherlock: The Network.

Tom joins as Director of Media in an exciting time for blurrt, who recently raised £500,000 of capital through a successful crowdfunding campaign on the Seedrs platform.

Already firmly established in the world of social media analytics, blurrt provide insightful social media data and reports for a number of diverse clients across multiple sectors, from broadcasters such as the BBC to brands such as Go Compare.

Co-founded by CEO Jason Smith in 2013, blurrt has grown from a two-person staff force to a team of twelve employees.

Commenting on Tom’s appointment, Jason said:

“Tom is a very talented individual with an incredible flair for social media within the TV world and I’m thrilled to welcome him to blurrt.”

Tom said:

“I am excited to be working with Jason and the talented team at blurrt to help broadcasters and producers’ storytelling benefit from the rich conversation online. Every broadcaster is going to want to use this highly powerful analytical tool on a day-to-day basis.”