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National Park Team Shortlisted in Prestigious PR Awards

Tîm Y Parc Cenedlaethol yn Cyrraedd y Rhestr Fer Mewn Gwobrau Cysylltiadau Cyhoeddus Nodedig

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Pembrokeshire Coast National Park Authority’s Communications Team will soon go head to head with leading public relations professionals across the UK, having been shortlisted in the Chartered Institute of Public Relations Excellence Awards.

The National Park Authority’s crisis response in dealing with the impact of the Coronavirus pandemic has been recognised as one of the stand out entries in the Best Low Budget campaign category, alongside submissions from organisations and PR agencies around the country.

Marie Edwards, the Authority’s Communications and Marketing Manager, said:

“After an exceptionally challenging year in dealing with the impact of the pandemic and the associated visitor pressures on the National Park, I am thrilled that the hard work and creativity of our Communications team has been recognised in such a prestigious award by leading industry experts.

“The team has worked tirelessly over the past 12 months to develop and deliver the Communicating out of Covid:19 Recovery Plan and associated campaign, engaging with partners across Wales, the tourism trade and our local communities to respond to the challenges of the pandemic.

The campaign was structured around three strands of activity:

  • Reassuring local communities that safety was our priority, and when the time was right to welcome visitors, that the welcome would be warm.
  • Reacting to emerging issues around anti-social behaviour and fostering an ethos of respect – for the land, local communities and each other.
  • Inspiring our audiences by building an emotional connection to the National Park in the hope that visitors return year-on-year.

“We will continue to build on the success of last year’s work, developing the #TreadLightly campaign for this season, to promote the National Park as a safe and welcoming iconic visitor destination and encourage responsible visitor behaviour.”

National Park Authority Chief Executive, Tegryn Jones added:

“The Authority is very proud that the Communications team has been shortlisted in these coveted awards, which follows on from an incredibly successful few years and previous award successes, and emphasises the high calibre of officers we have working for the Authority.

“Marie and the team have proved once again that they excel in delivering creative campaigns and achieving outstanding results, even with the additional pressure of operating during the height of a global pandemic.”

The team will discover if they have won their category at an awards ceremony held remotely on 17 June.