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Monmouth Salon a Double Winner at Wales’ Premier Hair and Beauty Event


Success came at the double for two learners from a Monmouth salon at Wales’ premier hair and beauty event in Cardiff on Sunday.

Jessica Sayce, 21, won the open colouring competition and Jessica Francis, 19, won the blow dry competition for level two learners at Salon Cymru, which attracted around 500 competitors and spectators to Y Plas, Cardiff University’s Students’ Union.

Their workmate Natalya Antypa was also third in the colouring competition and received her Hair Council state registration certificate from Shirley Davis-Fox, MBE, ISA Training’s chairman, having recently completed her apprenticeship with the company.

Jessica Sayce with model

Salon Cymru is organised by Bridgend-based ISA Training, the largest independent hair and beauty training provider in Wales. Top hairdressing and beauty talent from across Wales attended the dynamic annual event in the capital to showcase their creative skills in eight competitions.

It’s been quite a year for Jessica Sayce, from Bream, who has also completed her apprenticeship in hairdressing and has recently returned from a two-week work experience placement in Tarragona, Spain. Last October, she also spent five days at the famous Vidal Sassoon London Mayfair salon after being selected as the first recipient of a new scholarship awarded by Mrs Davis-Fox.

The scholarship covered the cost of Jess’s five-day ABC Cutting course, which was devoted to the touchstone techniques used by Sassoon trained stylists. She plans to attend a progression course later this year.

Jessica said after receiving her Salon Cymru trophy;

“I am just so happy to win this competition,”

She impressed judge Steven Smart, former British, European and World hairdressing champion, who praised the beautiful copper colour she had managed to achieve on her model Vicky Beddoes.

Jessica Francis, who began her foundation apprenticeship six months ago, celebrated success with her model Holley Carpenter in her first ever competition.

“I am over the moon because I never expected to win,” she said. “My ambition is to be the best hairdresser I can be.”


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Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

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His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

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Public Relations
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Event management

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