Showcasing the Best of Welsh Business

Market Debut for Cywain Producers at Abergavenny Food Festival

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On September 21st & 22nd, the food world comes to Monmouthshire for the annual Abergavenny Food Festival.

2019 is the 21st edition of the Festival which attracts more than 30,000 food lovers and some of the top names in the culinary world to the town.

From stalls packed with the finest food and drink, to cooking demonstrations, workshops, tastings and debates the Festival is an important showcase for established and new producers.

Among the food and drink producers taking part will be several new enterprises, for whom the event will be the first opportunity to show their products and branding.

Making their first appearance in the Festival’s ‘New Producers’ Market’ will be The Mallow Tailor, Fruit Nomads, Wye Valley Meadery, and Case For Cooking.

Also taking part in the Festival are Pembrokeshire-based MamGu Welshcakes who will be launching its newly packaged range of mini welsh cakes.

The companies have been helped to develop by Cywain – a business-led programme delivered by Menter a Busnes. Cywain is dedicated to developing new and existing micro-businesses and SMEs in the Welsh food and drink sector, focusing on maximising opportunities and growth potential.

Says Alex James, Cywain’s marketing and events team leader,

“Abergavenny Food Festival is renowned for its quality and diversity of food and drink. We are delighted that Cywain clients are among those producers taking part. It is a wonderful opportunity for them to put their products in front of such a food-loving audience,  and to test their business skills.”

Aine Morris CEO of Abergavenny Food Festival says,

“The New Producer’s Market was created to provide new food businesses with the opportunity to test trade and gain experience of selling their product direct to consumers in a food festival environment.

“We offer a range of incentives to enable new food businesses to participate, such as reduced pitch fees, single-day test trading and business support workshops.

“Abergavenny Food Festival is really proud to create a space to promote innovative new food businesses and to give them the experience of engaging with the public.”