Until the end of November 2018, you can register a .cymru and .wales for around a pound by visiting Our Home Online and clicking through to a number of participating domain registrars. .cymru and .wales are the top-level domains for Wales and were launched in March 2015 by the organisation responsible for the smooth running of the .UK internet for over 22 years, Nominet.
Previous research by Our Home Online shows that 70% of Welsh consumers and 59% of Welsh businesses believe Wales benefits by having its own domain space, and that they have a strong preference for either .cymru or .wales over many available alternatives.
There are several benefits of purchasing a Welsh-focused domain for your business:
Showcase your brand’s Welsh identity
By adopting a .cymru or .wales domain name, you immediately communicate the message that you are a Welsh brand; enhancing your reputation as a patriotic company that cares about Welsh identity, culture and language. Not only does this add a unique selling point to your business, but as a generation that is obsessed with CSR (Corporate Social Responsibly), your business will certainly receive kudos for making efforts to keep the Welsh language and culture alive.
Improve your SEO ranking
Investing in a .cymru or .wales domain name can do wonders for attracting traffic to your website, especially if your business is currently working on a Welsh localisation strategy. For instance, having a .wales or .cymru domain will increase relevancy to users in Wales. Therefore, the click through rates to your site can be higher; and if the click through rates are higher, Google will look more favourably on you.
With everything we do online having the intention of generating more traffic, a Welsh extension can simply add another strand to your overall digital marketing strategy.
Position yourself as a leading Welsh brand
With the Welsh startup community growing by the day, we are seeing more and more competition across various sectors and industries. Enhancing the need to stand out as a modern business, purchasing a .cymru or .wales domain name can be all you need to separate yourself from similar businesses in your space. Where most of us expect to see domain names ending in the conventional .com or .co.uk extensions, displaying a new, Welsh version shows that you have your finger on the pulse when it comes to the forever-in-development world of digital marketing.
First Minister, Carwyn Jones, said:
“This is an exciting opportunity for Wales to have a distinct presence on the web. This provides us with an opportunity to set Wales apart online and promote the unique benefits of our country, both economically and culturally.”
There has never been a better time to start a website. If you are student it’s easy to make a personal online CV very inexpensively to boost your online presence; many people are starting blogging and building a following; and any business today cannot afford to be hidden away offline. Recent research reveals that around half of British consumers don’t trust a business without a website.
Highlighting your Welsh identity through your domain name is now incredibly affordable, with selected registrars offering Welsh domain names for just £1. Take advantage of this offer before 30th November 2018 and improve your brand image and reputation with a .cymru or .wales domain.