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Major Tesco Deal as North Wales Bakery Stars in TV Campaign


The contract coincides with a 14-day TV advertising campaign that’s being launched by the Wrexham-based Village Bakery, starting on May 14 on ITV Wales.

Unlike a rival bakery who hired film star Sylvester Stallone for their ads, a Village Bakery loaf being baked is front and centre in their adverts which uses slo-mo to emphasise their “use of slow dough to make better bread”.

The Village Bakery already sell their bread products in 16 Tesco supermarkets in North Wales and the expansion means they will now also be available in further 27 stores in South Wales.

The Tesco deal comes on top of other contracts with the Co-op and Asda.