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Cardiff Business Receives Top Rating for Client Service


Jelf’s South Wales branches are celebrating after both being awarded the highest ‘3 Star’ accolade for ‘exceptional’ client service in an independent assessment by Investor in Customers (IIC).

Based on Langdon Road, the Swansea branch achieved an impressive 9.17 out of 10 in the assessment, which reviews performance in the field of customer service and relationships.

The Cardiff branch also did extremely well, achieving an impressive 8.80 out of 10.

Providing a consistently high level of client service to their local communities, this marks the fourth year that Jelf Group as a whole has received the highest ‘3 Star’ rating and sees the organisation retain its position as the top UK broker in the IIC community.

Speaking about the outcome of the assessment Julian Hilton, Regional Managing Director, Jelf Insurance Brokers, said:

“Receiving this coveted award from IIC is an outstanding achievement for the teams and one that I am extremely proud of.  It demonstrates the hard work and commitment that the teams show every day to ensure our clients are at the heart of everything we do.  We know our score increases year on year because we listen to our clients and are dedicated to implementing change in line with their needs.”

Charlie Williams from IIC commented:

“Over the past eight years, Jelf has consistently improved their rating with better and better scores from their clients.  To have so many branches rated at the highest, ‘3 Star’, level is an outstanding achievement and demonstrates how Jelf’s staff have worked to understand and meet the needs of their clients.  The teams in Swansea and Cardiff are to be congratulated in their achievements but as they have demonstrated year on year, I know they will continue to strive to improve the advice, service and trusted adviser relationship they offer to clients within the community.”

A ‘3 Star’ rating in the IIC assessment is based on independently verified feedback from clients and staff and, as such, is recognised as a standard that distinguishes a company that puts the client at the heart of their business.