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Learn How to Design for Net Zero with SMART Innovation


New webinar series running from Monday 21 March aims to help Welsh businesses realise their Green Ambition

Business Wales is set to help companies take simple and practical steps towards tackling the green agenda with a free webinar on 24 March looking at how to Design for Net Zero with SMART Innovation.

Reducing carbon emissions to reach net zero is essential to tacking the climate crisis. Net zero is a state in which the greenhouse gases going into the atmosphere are balanced by removal out of the atmosphere – and global warming stops. The Welsh Government set the foundations for the country to reach net zero carbon emission by 2025 with its second emissions reduction plan in the Carbon Budget 2 (2021 to 2025).

SMART Innovation is a programme lead by the Welsh Government that aims to help Welsh businesses do better by being more innovative.

The session takes place between 10am and noon and can be booked at

The green agenda is becoming an ever more important issue for businesses as employees increasingly demand high standards from the companies for which they work. Indeed, recent research from Anthesis found that 40% of UK workers were disappointed by the lack of effort and resources put into sustainability by their employer, while customers – and even suppliers – seek out companies with good sustainability credentials.

David apJohn Williams, National Contracts Manager, Business Wales said:

While Wales is already doing incredible things in this area, we know that many businesses haven’t taken any actions yet, and some who have started are still somewhat unsure how to make further significant changes.

This Design for Net Zero with SMART Innovation session will cover a wide range of themes to get businesses thinking about minimising the carbon impact of product design. Specialists from SMART Innovation will also tackle a number of key themes including: trends/demands from customers for products that offer green credentials; Circular Economy principles and policy drivers; design for Manufacture and Design for Recycling – the lifecycle process; addressing Intellectual Property and Open Innovation; new trends/business models; examples of best practice in Wales; access to expertise.

The session will be interactive with the option to ask questions via chat and a Q&A with experts from SMART Innovation and Business Wales Resource Efficiency Advisers.

Attendees will be issued with resources and have the option to book a 1-2-1 consultation with a Business Wales expert.

The sessions form part of the Green Ambition Webinar Series, running from Monday 21 March to Friday 25 March 2022, which aims to give businesses the tools to work more sustainably and understand and emphasise the benefits of circular models and moving away from a wasteful culture.

Other events in the series will cover: product design and innovation; measuring impact and sustainability skills; and market developments and decarbonisation.

David added:

We encourage businesses of all sizes to engage with our Green Ambition series and take advantage of our 1-1 consultancy offer to create a bespoke green action plan. It’s a fact that some businesses will only work with those who can demonstrate their green commitments, so it’s in your best interest to start making these changes sooner rather than later, as otherwise there’s a danger you’ll get left behind.

All events can be booked at: Business Wales website.