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Leading Welsh Creative Agency Wins Three Year Contract with Council


A leading Welsh creative agency has won a substantial three year framework contract with Bridgend County Borough Council (BCBC) to support some of the council’s community initiatives and raise awareness of such schemes.

WATERS, an integrated marketing agency based in Swansea, previously worked with BCBC on various long-term projects. Following its successful collaboration with the council, the innovation agency will now work across several sub-departments within the council.

This contract will see WATERS develop marketing strategies, designs and developments for council community initiatives such as Ageing Well in Bridgend.

Some of the services WATERS has previously provided to the council include the design and development of its print and digital marketing literature; event promotional materials; large-scale signage designs for council premises; and website development.

Rhian East, co-director of WATERS commented on the framework contract win:

“It’s a huge achievement for WATERS to work with Bridgend County Borough Council once again. We always enjoy working with the organisation, especially on projects that will help to raise awareness of its community initiatives and positive efforts to engage with the local community.

“Working on long-term projects like these allows WATERS to obtain an in-depth perspective of the council’s aims, and will therefore enable us to communicate these objectives in the most effective way.”

In December 2016, WATERS secured a place on the BBC’s Digital Services Framework (DSF), which could see the company work on projects in areas including news, sport, children’s entertainment, radio, music and iPlayer.