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Leading Media Agency Recruits New Head of Creative


DSC_0029Expanding PR agency SJ&F Media has appointed experienced designer Edo Velthuis as the new head of its creative department.

Edo brings 25 years’ experience within the publishing and design sector to SJ&F Media, who have offices in Swansea, Cardiff and Bristol.

“Edo’s experience in the design and publishing industry speaks for itself and he is just the person we needed to expand and hone the creative side of our business,” said SJ&F Media Managing Director Laurence Winmill.

“Edo has already brought a number of exciting contracts into the business and his presence allows SJ&F Media to extend the wide ranging PR and design skills we offer.”

A graduate in graphic design Edo joined the South Wales Argus newspaper as a compositor, getting a valuable insight into the world of hot metal before spending the next decade honing his desktop publishing expertise.

He helped develop one of the country's first Digital Asset Management systems based on the original pdf format, a system used by Proctor & Gamble, Alberto Culver and Bodyshop.

He was employed by a Swansea printer, IMEX Group, as a production manager, involved in the growth of IMEX to a leading, technology led B2 printer. Following this he was recruited by Formpro Mail Marketing, an £80M direct mail company in Bristol, producing high-end digital work for Cow & Gate, Mercedes Benz and Lloyds Bank.

Before joining SJ&F Media Edo ran Pennaf Premier Marketing in Port Talbot for four and half years, producing designs for online and offline media.

“I am absolutely delighted to have joined such a forward thinking company as SJ&F and I believe there are very exciting times ahead for the company,” said Edo.


Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.


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