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Leaders Experience Long-Term Youth Unemployment in Rhyl First Hand


Twenty leaders from the private and public sector left their offices for the day to get a better understanding of long-term youth unemployment in the Rhyl area (Wednesday 4 October).

Senior figures from businesses including joined Stephen Stewart (Distribution Director, SP Energy Networks) on a Prince’s Seeing is Believing visit in Rhyl, coordinated by Business in the Community Cymru, to see first-hand the potential role employers can play in addressing the range of challenges around unemployment in the area.

The Prince’s Seeing is Believing programme was born from a simple but powerful idea; to close the understanding gap between boardrooms and local communities. On this occasion, delegates visited Jobcentre Plus in Rhyl and Blessed Edward Jones RC High School to better understand the issues around and potential solutions to long-term youth unemployment in this part of Wales.

At Jobcentre Plus delegates had the opportunity to sit down with a team of Work Coaches and Jobcentre clients to discuss what the transition to Universal Credit means and what the potential role of responsible employers could be during this period. At Blessed Edward Jones, the delegates were put in the hot seat by pupils during a face-to-face speed networking session, giving the young people an opportunity to get answers to the questions they wanted.

Engaging with schools is shown to improve the life chances of young people. Research from the Education & Employers Taskforce shows that higher numbers of employer engagement opportunities in schools (typically four or more) can help to reduce the chances of becoming NEET by 86%. The research also shows that young adults who took part in these kinds of activities earned up to 16.4% more than peers who did not take part in any employer engagement (Education & Employers Taskforce, 2017).

Stephen Stewart, Distribution Director at SP Energy Networks and Seeing is Believing Leader said:

“Today has been about understanding more about issues in our local communities – sometimes right on our doorstep – and working out what the role of responsible employers could be in beginning to address them.

“Businesses, including SP Energy Networks, want to work with the talented individuals that bring new experiences and ideas to our business. We have skills challenges within our own business. So it makes sense to think about how we engage with the issues around unemployment in the local area to see if we can get people out of that cycle and starting to re-join the labour market.

“We know we can’t fix everything but by working together with partners in the voluntary and public sectors and by sharing our expertise, knowledge and passion we can support people to take a first step towards employment.”

Matt Appleby, Director at Business in the Community Cymru said:

“The Seeing is Believing programme creates opportunities for leaders to gain insight into issues being experienced locally and begin a conversation about what can be done.

“Responsible employers can make a positive difference to the challenges that Wales faces, including in the area of unemployment and youth engagement. Employers want a talented, skilled and diverse workforce and young people want a supportive, secure and engaging employer.

“So these shared priorities can be addressed by bringing both parties together. It might take the form of a school partnership, or a mentoring relationship or work experience – but it starts with an understanding of the issues and a recognition of what responsible businesses can do.”


Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.


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