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Icon Training and DNA Definitive Launch Leadership Courses for Sport and Leisure


Icon Training and DNA Definitive announce the launch of a new range of Leadership courses offered at Levels 5, 6 and 7. The courses continue Icon’s overhaul of the structure of training and development programmes it offers those working in the sport, fitness and leisure industry.

The inaugural senior management level courses will take place throughout dates scheduled from May to October and will be held at Thornbury Castle. Titled the Simplexity Leadership Programme, the courses have been created in partnership with leadership development consultants and educators DNA Definitive.

The Simplexity Leadership Units are designed to meet the leadership demands of a 21st Century business environment focusing on increasing engagement, constant change, resilience and the evolution of frontline performance, often against measures of austerity. The suite of qualifications is focused on the individual expectations of the learners and the award itself, so each cohort of learners will be context and level specific.

Gary Denton, Director, ICON Training explains further:

“The changes to our courses last year were significant and were aimed at raising the bar for training and development across all sectors, not just ours. These senior level leadership courses now continue our journey of getting more people in the industry to raise their personal and organisational expectations, improve team performance and salaries and ultimately improve the customer experience.”

Dr Paul Thomas, Founder, DNA Definitive says:

“The Simplexity Leadership Programme is aimed at all leaders in an organisation who understand, or desire to understand, the importance of human engagement to facilitate creativity, innovation, long-term sustainability and resilience. The programme is based on in-company change – so real change which benefits the organisation and not just academic theory. This is real leadership development, that is current, cutting edge and demonstrates clear changes to make sure the organisation is sustainable, resilient and human.

“Icon Training are genuine trailblazers in their field and can see the real benefits of creating a society where sport and fitness become a much more significant part of our culture and daily life. To bring about this societal change we need leaders in the field who can not only deal with industry and management challenges but also fully engage all staff to be part of that cultural change.”

Course details:

  • Professional Award in Complexity Leadership Level 5– four day course aimed at frontline and new staff
  • Professional Certificate in Leadership and Complexity Level 6– eight day course aimed at team leaders and senior staff
  • The Advanced Professional Diploma in Leadership and Complexity Level 7– nine day course aimed at senior staff, executive officers and senior consultants.

For further details of all courses please call 0844 800 2280