Showcasing the Best of Welsh Business


Huge Growth for New Video Marketing Agency Over Pandemic


Cardiff-based video marketing agency, Aura Ads, launched in April 2020 and has increased their revenue by 375%, as well as taken on some new key clients.

Some of these clients include Huel, Pact Coffee, Abbot Lyon and Freddie’s Flowers.

Due to the numerous clients, growth plans and future expansion, Aura Ads will also be on the lookout for new members of the team at the start of the new year. There are currently four employees on the Aura Ads team.

As the business has operated globally, including clients in Boston, Amsterdam, Germany, Canada and Australia, they will be expanding more actively in the US and have launched a brand new American site and have already taken on their first American client from it.

New stats have shown that online shopping has been more popular than ever this year. According to Influencer Marketing Hub, 58% of the British say they shop online more now than prior to Covid, and 62% of Americans said the same.

Ryan Walton, Founder of Aura Ads, says: 

“With more time spare to scroll through social media and shop online, brands are well aware that one of the best ways that they can spend their marketing budgets is on paid social. In order to scale this channel, brands have to invest in their creative to maintain and grow their profitability. Our unique subscription model provides D2C brands with a simple way to create bespoke video ads to support their social marketing efforts.

We’re extremely excited to be expanding the business so soon, both in terms of our client roster and our expansion into the US. It’s something I’ve always wanted to do but definitely didn’t think it would be within the same year as launching.”

Clients can send Aura Ads their product while they plan, shoot and edit bespoke video ads, and deliver them within 25 days.

Aura Ads launched as an e-commerce focussed sub-brand within Visaura. However, both brand create ads designed to convert organically on social media.


Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.


Related Articles